Content Marketing Lead

Michael Page (UK); City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leader in financial education is seeking a Content Marketing Lead in London. This role involves developing comprehensive content strategies, executing digital marketing initiatives, and enhancing community engagement across multiple platforms. The ideal candidate will have over 5 years of experience in digital marketing, proficiency in content creation, and a strong background in managing social media channels. A competitive compensation package is offered.

Benefits

Competitive salary

Qualifications

• 5+ years' experience in digital marketing and content creation.
• Skilled in crafting compelling narratives and developing thought leadership content.
• Expertise in multi-channel digital marketing strategies.

Responsibilities

• Align content strategy with business goals to maximize engagement.
• Develop and implement multi-channel content promotion calendar.
• Create and optimize web content for user experience and engagement.
• Grow online communities through engaging content and outreach.
• Prepare reports on campaign performance and analyze metrics.

Skills

Digital marketing

Content creation

SEO

Social media management

Communication skills

Education

Degree in Marketing or Communications

Tools

Canva

CRM systems

Web analytics tools

Job description

About Our Client

The business are renowned in the training, education and accreditation within the financial services industry. They are looking to hire a Content Marketing Lead to join their team in London. This person will be responsible for the Content Marketing Strategy and delivery across all channels with the objective of driving leads and membership.

Job Description

Key responsibilities of the Content Marketing Lead:

• Work with leadership to align strategy with goals and maximize reach and engagement
• Develop and implement a multi-channel content strategy and promotion calendar
• Create content including web, video, infographics, testimonials, collateral, and podcasts
• Collaborate with internal and external stakeholders to produce thought leadership content

Website & SEO/GEO

• Optimize the brand's website content for improved user experience and engagement
• Ensure search visibility across web and AI platforms
• Create content for digital PR to support link-building in coordination with the SEO agency

Social Media & YouTube

• Create, publish, and promote content across social media channels (e.g., LinkedIn, Facebook)
• Develop and execute YouTube content strategy (including publishing and optimizing videos)

Event Calendar & Speaker Sourcing

• Create the events calendar, ensuring strategic alignment with marketing initiatives
• Source and secure compelling speakers for events and podcasts

Community Engagement

• Grow and manage online communities through engaging content and influencer outreach
• Handle member and community queries and feedback, fostering active participation

Reporting

• Prepare reports on campaign performance, reach, audience growth, and engagement
• Analyze metrics across channels to optimize content and guide content strategy

The Successful Applicant

• Degree in Marketing, Communications, or a related field
• 5+ years' experience in digital marketing and content creation (ideally within finance or education, with a commercial focus)
• Highly effective written and verbal communication skills
• Skilled in crafting compelling narratives and developing thought leadership content
• Expertise in multi-channel digital marketing strategies (social media, email, web, search)
• Proficient in managing social media channels and using graphic design tools (e.g., Canva)
• Experience with CRM systems, web CMSs, web analytics tools, and email marketing platforms
• Ability to drive lead generation and community engagement
• Can manage multiple tasks in a fast-paced environment
• Financial services experience is not essential
• Demonstrable experience of generating leads through content marketing strategies

What's on Offer

Competitive