Content Manager

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading performance marketing agency in Greater London is seeking an SEO Content Manager to own content strategies for flagship clients. This role entails combining editorial leadership with SEO expertise, crafting data-driven content roadmaps and ensuring compliance with E-E-A-T standards. You'll manage a small team of Copywriters and collaborate with other disciplines to optimize content depending on performance metrics. This position is offered in a hybrid format, allowing for flexibility in workplace arrangements.

Benefits

Opportunity to work anywhere for up to 6 weeks

Two additional days of paid leave

24/7 helpline for personal support

26 weeks of full pay for maternity and family leave

Birthday day off

Membership discounts at local venues

Qualifications

• Prior experience in content or SEO in an agency or in-house environment.
• Exceptional writing and editing skills with a keen eye for detail.
• Deep understanding of on-page optimisation and ranking factors.
• Comfort with Google Analytics and SEO platforms.

Responsibilities

• Develop and own editorial calendars and topic clusters.
• Establish guidelines for E-E-A-T and content compliance.
• Use analytics to uncover content opportunities and initiate projects.
• Manage Copywriters and provide SEO training.

Skills

Content strategy development

SEO expertise

Data analytics

Team leadership

Collaboration

Tools

Google Analytics

Semrush

Ahrefs

Microsoft Excel

Job description

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data‑driven insights, guiding our planning and optimisation processes through rapid trials, real‑time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award‑winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

Overview

As an SEO Content Manager, you’ll own website content strategy and planning for one or more flagship accounts.

Reporting to the SEO Director, you’ll blend editorial leadership with SEO expertise - crafting data‑driven content roadmaps that meet E‑E‑A‑T standards, satisfy Google’s Helpful Content requirements, and deliver on KPIs for traffic, engagement and conversions. You’ll shape topic clusters, pilot AI‑assisted content workflows and collaborate with SEO, Paid and CRO teams to ensure our owned channels delight both users and search engines.

You will manage a small team of Copywriters, oversee content production calendars, and champion best practices in on‑page optimisation, internal linking and structured data. By monitoring performance through analytics tools, you’ll continuously refine your strategy - balancing creative storytelling with precise, evidence‑backed recommendations to keep our clients ahead of algorithm shifts and emerging content formats.

Responsibilities

• Content Strategy & Planning: Develop and own multi‑quarter editorial calendars and topic cluster frameworks that align with client objectives, user intent and search demand.
• E-E-A-T & Helpful Content Compliance: Establish and enforce guidelines for Experience‑Expertise‑Authority‑Trust signals and Google’s Helpful Content standards across all assets.
• Data‑Driven Ideation: Use analytics (GA4, Search Console, Keyword Planner) and SEO tools (Semrush, Ahrefs, Similarweb) to uncover high‑impact content opportunities, perform gap analyses, and prioritise initiatives.
• Team Leadership: Line‑manage and mentor Copywriters, providing editorial guidance, SEO training and performance feedback.
• Cross‑Channel Collaboration: Partner with SEO Managers, Paid Search, Social and CRO teams to integrate content into wider performance campaigns and test new formats (e.g., AI‑driven snippets, voice search optimisation).
• Content Production Oversight: Oversee briefs, ensure on‑page SEO best practices (metadata, headings, schema), and maintain quality through reviews and QA processes.
• Performance Measurement: Define KPIs, build dashboards, track metrics (organic traffic, dwell time, conversion rate), and deliver client‑ready reports with actionable insights.
• Innovation: Pilot emerging content technologies - AI drafting tools, dynamic content personalisation, interactive media—and scale successful experiments across accounts.

Qualifications

• Experience: Prior experience within content or SEO in an agency or in‑house environment, with hands‑on success driving organic growth via content.
• Editorial Expertise: Exceptional writing, editing and storytelling skills, with a keen eye for detail and fluency in adapting tone for diverse brands. A portfolio of work submitted with an application is preferable.
• SEO Proficiency: Deep understanding of on‑page optimisation, internal linking, structured data and content‑related ranking factors.
• Analytical Skills: Comfort with Google Analytics, Search Console and SEO platforms, able to translate data into persuasive content strategies.
• Leadership: Proven ability to manage and develop a small editorial team, balancing creative coaching with SEO rigor.
• Collaboration: Strong communicator who thrives in cross‑functional teams and can articulate content strategy to clients and stakeholders.
• Learning Mindset: Passion for staying on top of content and search trends – E‑E‑A‑T, Helpful Content updates, AI/LLM developments – and applying them proactively.
• Technical Acumen: Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML and editorial workflow/project management tools.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics: Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD – opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS – 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES – We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS – This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).