Content Creator & Lead Copywriter

Only Marketing Jobs; North Tyneside; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading transportation and logistics company is seeking a Content Creator and Lead Copywriter to craft compelling global content that enhances brand engagement. The ideal candidate will have exceptional writing skills, a knack for using AI in storytelling, and a solid understanding of SEO and localization. Responsibilities include setting editorial standards, collaborating with diverse teams, and managing AI-driven content governance. This role offers numerous benefits, including life assurance and opportunities for personal development.

Benefits

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests

Employee assistance programme

Health care cashback

Access to wellbeing platform

Mental health support webinars

Qualifications

• Exceptional writing skills with an understanding of AI in storytelling.
• Strong grasp of localization and governance around AI-generated content.
• Detail-oriented and tech-savvy with a collaborative approach.

Responsibilities

• Create high-quality global content aligned with brand strategy.
• Use AI tools to enhance storytelling and produce scalable content.
• Set and uphold editorial standards across all global written content.
• Collaborate and localize content for different audiences and platforms.
• Manage governance for AI-driven content, ensuring compliance with standards.

Skills

Creative writing

Editorial judgement

SEO knowledge

Use of AI tools

Job description

Overview

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Content Creator and Lead Copywriter.

Be part of the movement - and play your part.

About the role

About the role

As Content Creator & Lead Copywriter, you will shape and deliver high-quality global content that brings our brand to life across every touchpoint. Sitting within Group Marketing, you’ll lead the creation of compelling, on-brand narratives that drive engagement, clarity, and action across B2C, B2B, People, Onboard, and Group initiatives. Combining strategic storytelling, editorial excellence, and innovative use of AI, you’ll ensure our content is consistent, scalable, and impactful across regions while remaining culturally relevant and human in tone.

Responsibilities

• Creating and delivering always-on, campaign, lifecycle, and enablement content (including case studies and testimonials) aligned to global messaging frameworks and brand strategy
• Using AI tools to generate ideas, enhance storytelling, and produce scalable content, while applying strong editorial judgement to maintain quality, authenticity, and brand voice
• Acting as lead copywriter, setting and upholding editorial standards, tone of voice, and consistency across all global written content
• Collaborating closely with regional, B2C, B2B, People, Onboard, and Group teams to adapt and localise content for different audiences, platforms, and cultural contexts
• Establishing and managing governance for AI-driven content, testing and iterating copy based on performance insights while ensuring compliance with SEO, accessibility, legal, and ethical standards

About you

You’re a creative, detail-oriented, and tech-savvy content professional who combines exceptional writing skills with a strong understanding of how AI can elevate storytelling at scale. You bring an editor’s mindset to everything you create balancing innovation and experimentation with rigorous quality control, brand consistency, and performance standards. Confident working across formats and audiences, you know how to craft clear, persuasive copy that drives engagement and action while remaining true to a global brand voice.

You thrive in collaborative environments, partnering closely with messaging, studio, and creative teams to translate global strategies into impactful content. With a solid grasp of localisation, SEO, and governance - particularly around AI-generated content - you’re comfortable operating at the intersection of creativity, technology, and performance. You’re curious, forward-thinking, and motivated by pushing creative boundaries, all while delivering high-quality content on time and to a consistently high editorial standard.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Are we a match?

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.