Consumer & shopper insights analyst Managing Consultant

Capgemini; City Of London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A global consulting firm is seeking a Consumer & Shopper Insights Manager to drive innovative marketing strategies and consumer insights. With over 10 years of experience required, candidates should demonstrate a proven ability in marketing transformation and management consulting. Located in the UK, flexible working arrangements are offered and the role may involve travel.

Benefits

Flexible working arrangements

Wellbeing programs

Employee assistance programs

Qualifications

• 10+ years of experience in an agency/consultancy or Industry environment.
• Understanding consumer behaviour and shopper journeys.
• Experience in driving marketing strategies and operations.

Responsibilities

• Generate consumer and shopper insights for strategic recommendations.
• Define marketing and product development strategies.
• Manage and deliver on marketing-related projects.

Skills

Marketing Strategy

Consumer Insights

Digital Transformation

Project Management

Interpersonal Skills

Education

Degree in related field

Tools

Advanced Analytics

Research Methodologies

Job description

Overview

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We're inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you'll be joining the "pond," a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community-and the world at large.

What you will be doing ?

We are seeking to grow our Customer Experience Transformation consulting practice by hiring a dynamic Consumer & Shopper Insights Manager. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Consumer & shopper insights and a proven ability to shape and deliver innovative marketing related programmes of work.

You should have some of the following experience:

• Degree educated or equivalent.
• 10+ years' experience, preferably in an agency/consultancy or Industry environment.
• Understanding consumer behaviour, shopper journeys, and translating insights into strategies that drive growth.
• You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
• You understand how to turn a set of business objectives into capabilities and map those capabilities to solutions.
• You have a proven track record of delivering multifaceted Customer & Marketing programmes of work, across Strategy and Operations.

An overview of the role

This role is an exciting blend of management consulting skills, mixed with Consumer & shopper insights along with Marketing Strategy and Operations.

• You will work with clients to generate consumer and shopper insights, translating findings into strategic recommendations.
• You will help clients define marketing, category management, product development, and channel strategies.
• You manage and deliver on marketing/sector related projects.
• You will support business development efforts, including proposal development, client pitches, and account growth.
• You will mentor and develop junior consultants, contributing to a high-performance team culture.
• You will stay abreast of industry trends and emerging technologies to inform strategic recommendations.
• You will have experience working in one of more of Consumer Products, Retail, Utilities, Financial Services.

What we look for :

A good fit for this role will bring many of the skills, experience, and attributes below

• Strategic Leader - Capable of managing high-performing projects while delivering impactful approaches that drive measurable results for our clients
• Pragmatic problem-solver - Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible - Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player - Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills - Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile - Thrives in dynamic environments and embraces modern, agile ways of working

It would be a bonus if you had:

• Strong understanding of research methodologies, data interpretation, and insight storytelling.
• Experience with qualitative and quantitative research, advanced analytics, and behavioural data.

Application instructions

(This is only required if we are asking for portfolios to be included or if any specifics are required)
frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.

We don't just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.
We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.
Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained 'Mental Health Champions' across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We're also focused on using tech to have a positive social impact. So, we're working to reduce our own carbon footprint and improve everyone's access to a digital world. It's something we're really serious about. In fact, we were even named as one of the world's most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you'll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.