Commercial Manager - Event Sponsorship

JR United Kingdom; Watford; Remote; GBP 55,000 - 100,000; Full time

Job summary

A leading company in the events industry seeks a Commercial Manager – Event Sponsorship. The role includes devising and implementing sales strategies, managing key accounts, and enhancing product performance. Candidates should have over 5 years of experience in B2B sales, particularly within high-value events, showcasing a proven track record in achieving commercial goals.

Qualifications

• 5+ years in a commercial role at a B2B events/media business.
• Track record of meeting commercial targets.
• Experience in sales with live events and digital products.

Responsibilities

• Implement structured sales strategy and approaches.
• Deliver on sales KPIs and manage key accounts.
• Oversee product conception and sales campaigns.

Skills

Sales strategy

Sales management

Client management

Commercial analysis

Sales marketing

Job description

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Commercial Manager - Event Sponsorship, Watford, Hertfordshire

Client: Media Search Inc.

Location: Watford, Hertfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

Job Description:

Commercial Manager – Sponsorship (Conference Background)

Remote – UK

Base Up to 55,000+ OTE £100k

Key responsibilities:

• Sales strategy and operations: To review and implement a structured sales strategy and approaches that support sales performance, and that is reproducible across a sales team as the business grows.
• Sales management: To personally deliver on sales KPIs related to sales activity, sales revenue, and account management.
• Product conception and delivery: To represent our clients in internal discussions, strengthening the commercial performance of our products.
• Direct sales: To personally lead out sales campaigns.
• Client management: To manage or oversee the management of key accounts in the business and ensure that client objectives are documented and managed against. To also oversee the process for managing client rebook meetings.
• Commercial analysis: To analyse vendor marketplaces, categorise companies and research new sales leads.
• Sales marketing: To work with our production, content and marketing team to design and implement a new sales marketing strategy, leveraging business intelligence generated across the team.

Candidate Profile:

• Experience: 5+ years in a commercial role at a B2B events/media business, with experience in high-value B2B solution sales.
• Performance: Proven track record of meeting commercial targets and perceived as a high performer.
• Product experience: Sales experience with live, face-to-face events, digital products like webinars or reports, and large B2B events selling sponsorship and exhibition booths.
• Sales knowledge: Understanding of sales techniques, styles, and training experience.
• Strategy: Experience in building and executing sales plans and contributing to business/product strategy.