Commercial Brand Manager - Creator Apps & Subscriptions

Major Players | B Corp™; Greater London; Remote; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Private healthcare

Pension scheme

Personal development budget

Birthday entitlement and 25 days leave

Job summary

Major Players is partnering with a fast-growing creator business to recruit a senior commercial lead for subscription apps. You will own pricing, promotions, and monetisation across a portfolio of apps, optimise retention and ARPU, and drive growth through data-driven decisions.

You will work with growth marketing, product, tech and content teams, turning strategy into actionable briefs and measurable outcomes.

Qualifications

• Must have strong commercial sense and ability to drive growth for subscription products.
• Experience with app subscription mechanics (trials, paywalls, tiering) and analytics.
• Proven track record of owning a P&L or commercial plan with measurable wins.

Responsibilities

• Own the commercial strategy for each app in the portfolio, including pricing, promotions, acquisition, monetisation and retention.
• Lead subscriber growth, churn management, trial-to-paid conversion, ARPU and LTV initiatives.
• Plan pricing, packaging, and promotional strategies based on data and market context.
• Coordinate the commercial calendar, launches, and activations to drive new subscribers and re-engagement.
• Oversee app store performance, reviews and ratings, and act on opportunities.
• Optimize the full purchase funnel across web and app stores with growth marketing.
• Translate strategy into briefs for growth, product, tech and content with clear success metrics.
• Be the main commercial contact for creators, running weekly calls and monthly reviews.
• Maintain weekly trackers, monthly reporting and integrated calendars.

Skills

Commercial instinct

Subscription apps knowledge

Analytics tools

P&L ownership

Cross-functional leadership

Asana proficiency

Tools

RevenueCat

App Store Connect

Google Play Console

Job description

Major Players is partnering with a fast-growing creator business to recruit a senior commercial lead for subscription apps. You will own pricing, promotions, and monetisation across a portfolio of apps, optimise retention and ARPU, and drive growth through data-driven decisions.

You will work with growth marketing, product, tech and content teams, turning strategy into actionable briefs and measurable outcomes.