App Growth Marketing Lead – Subscriptions & ASO

Immediate Media Co; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

Hybrid working

Well-being initiatives

Training & development

Paternity/adoption/surrogacy leave

Cycle to work

Life Assurance

Pension

Job summary

Immediate Media Co is seeking a Senior Marketing Executive to drive growth across our app portfolio, focusing on Food and Entertainment brands such as Good Food, Radio Times, and History Extra. You’ll own multi-channel campaigns, ASO, and app acquisition, working with Product, Tech, Brand, and CRM to optimise spend and lift subscriptions.

You'll analyse data using AppsFlyer and in‑house reporting, run experiments to improve conversion, and help shape our app marketing strategy for international

Qualifications

• Proven experience in planning and delivering multi-channel digital marketing campaigns.
• Experience in user acquisition for consumer mobile apps desirable.
• Good understanding of conversion and the customer funnel.
• Experience with analytics tools (AppsFlyer or similar) to track performance.
• Strong analytical and reporting skills with clear recommendations.
• Comfortable coordinating multiple workstreams with design, CRM, paid media, product.

Responsibilities

• Plan and deliver multi-channel app marketing campaigns to drive digital subscription growth.
• Coordinate across Product, Tech, Brand, Design and CRM to align timelines and campaigns.
• Brief and collaborate with design for assets to promote Good Food and Radio Times apps.
• Contribute to ASO and metadata testing, keyword strategy and app store growth.
• Use AppsFlyer and in-app analytics to track performance and provide actionable insights.
• Run structured experiments to improve conversion and visibility across channels.
• Support subscriber LTV and CAC goals across App Store, Google Play, and web checkout.
• Build knowledge of platform developments and share insights with the team.

Skills

Multi-channel marketing

App marketing

Digital advertising

Analytics

Campaign planning

ASO

App Store Optimisation

Cross-functional collaboration

Data interpretation

Paid acquisition

Tools

AppsFlyer

App Store Connect

Google Play Console

Job description

Immediate Media Co is seeking a Senior Marketing Executive to drive growth across our app portfolio, focusing on Food and Entertainment brands such as Good Food, Radio Times, and History Extra. You’ll own multi-channel campaigns, ASO, and app acquisition, working with Product, Tech, Brand, and CRM to optimise spend and lift subscriptions.

You'll analyse data using AppsFlyer and in‑house reporting, run experiments to improve conversion, and help shape our app marketing strategy for international