Commercial Brand Manager

Major Players | B Corp™; Greater London; Remote; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Private healthcare

Pension scheme

Personal development budget

Birthday entitlement and 25 days leave

Job summary

Major Players is partnering with a fast-growing creator business to recruit a senior commercial lead for subscription apps. You will own pricing, promotions, and monetisation across a portfolio of apps, optimise retention and ARPU, and drive growth through data-driven decisions.

You will work with growth marketing, product, tech and content teams, turning strategy into actionable briefs and measurable outcomes.

Qualifications

• Must have strong commercial sense and ability to drive growth for subscription products.
• Experience with app subscription mechanics (trials, paywalls, tiering) and analytics.
• Proven track record of owning a P&L or commercial plan with measurable wins.

Responsibilities

• Own the commercial strategy for each app in the portfolio, including pricing, promotions, acquisition, monetisation and retention.
• Lead subscriber growth, churn management, trial-to-paid conversion, ARPU and LTV initiatives.
• Plan pricing, packaging, and promotional strategies based on data and market context.
• Coordinate the commercial calendar, launches, and activations to drive new subscribers and re-engagement.
• Oversee app store performance, reviews and ratings, and act on opportunities.
• Optimize the full purchase funnel across web and app stores with growth marketing.
• Translate strategy into briefs for growth, product, tech and content with clear success metrics.
• Be the main commercial contact for creators, running weekly calls and monthly reviews.
• Maintain weekly trackers, monthly reporting and integrated calendars.

Skills

Commercial instinct

Subscription apps knowledge

Analytics tools

P&L ownership

Cross-functional leadership

Asana proficiency

Tools

RevenueCat

App Store Connect

Google Play Console

Job description

My client is a fast-growing, investor-backed creator business that builds and scales digital brands with some of the biggest names in social media. They're behind more than 60 creator brands across fitness, nutrition, wellness, beauty, fashion and education. Each brand is a business built end to end: tech, product, performance marketing and customer experience, while the creator fronts the content. The team is around 150 people across the UK and US, a new funding round is under way, and US expansion is next.

This role sits in the Brand team. It's a new hire, brought in to add specialist app and subscription expertise to an established team of commercial brand managers. You'll own a portfolio of creator-led subscription apps. Most are fitness apps, and all are proven, commercially significant businesses, many doing seven figures and up. Every app is built from scratch as the creator's own product rather than white-labelled, so you'll have real influence over what gets built next. You'll work directly with high-profile creators and lead the internal growth and tech teams that deliver your plan. It's fast-paced, entrepreneurial and very commercially focused.

The Role

• Own the commercial strategy for each app in your portfolio, covering pricing, promotions, acquisition, monetisation and retention.
• Take full ownership of subscription performance: subscriber growth, churn, trial-to-paid conversion, ARPU and LTV, and the plan to improve each one.
• Make pricing and packaging decisions, including trial length, tiering and promotional pricing, based on data and market context.
• Plan the commercial calendar, from sales moments and in-app challenges to feature launches that bring in new subscribers and keep existing ones engaged.
• Own app store performance, reviews and ratings, spotting issues and opportunities early and acting on them.
• Optimise the full purchase funnel across web, app stores and paid traffic, working with growth marketing to direct spend where it performs.
• Turn your strategy into clear briefs for growth, product, tech and content teams, with defined success metrics, and hold them to delivery.
• Be the main commercial contact for each creator, running weekly calls, monthly reviews and performance decks that build trust and authority.
• Own weekly trackers, monthly reporting and integrated calendars covering releases, content and activations.

What You'll Bring

• 3-5+ years in a commercial, brand management or growth role, ideally with subscription apps or digital subscription products.
• A strong commercial instinct: when retention dips or acquisition stalls, you know what to change and can put a plan behind it.
• A solid grasp of app subscription mechanics (trials, paywalls, tiering) and hands-on use of analytics tools such as RevenueCat, App Store Connect or Google Play Console.
• Experience owning a P&L, budget or commercial plan, with measurable wins to show for it.
• Confidence setting direction for cross-functional teams you don't manage directly, and seeing execution through.
• The organisation to run multiple brands and stakeholders at once, using Asana or a similar project management tool.
• A background in fitness, wellness or health apps is a real advantage. Experience from an agency, the creator economy or D2C is also welcome, provided the commercial depth is there.
• Confident, senior-facing communication. Client-facing polish can be developed, but the commercial expertise can't be taught on the job.

Location & Workplace Policy

• London
• Remote-first, with an optional central London office

Salary & Benefits

• 25 days annual leave plus bank holidays, an extra day off for your birthday, private healthcare, pension scheme, personal development budget

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/