Subscription Growth Marketing Manager

Confidential; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Pension contribution

Job summary

Confidential in London is seeking a Subscription Marketing Manager to own marketing activity across subscription products. The role requires several years in marketing, preferably with exposure to subscription, publishing, or recurring revenue.

You will develop campaigns, nurture journeys from trial to conversion, and work with the sales, editorial, and tech teams to drive engagement and value. HubSpot expertise and data-driven decision making are essential.

Qualifications

• Several years of marketing experience, ideally in subscription, membership, publishing, media or recurring revenue models.
• Experience with subscription marketing and lifecycle campaigns is highly desirable.

Responsibilities

• Develop and deliver the subscription marketing strategy across multiple publications and products.
• Increase volume and quality of subscription trials through proactive marketing activity.
• Create campaigns and customer journeys to nurture prospects from trial to conversion.
• Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
• Develop targeted campaigns for inactive subscribers and automate journeys across the lifecycle (trial, onboarding, engagement, conversion, renewal).
• Use HubSpot to segment audiences, build workflows, reporting, and campaign journeys.
• Establish clear KPIs across trials, engagement, conversion and subscriber activity.
• Collaborate with subscription sales, editorial and technology teams to turn ideas into action.

Skills

HubSpot CRM

Campaign management

Segmentation & analytics

Lead nurturing

Dashboard reporting

Data-driven marketing

Job description

Confidential in London is seeking a Subscription Marketing Manager to own marketing activity across subscription products. The role requires several years in marketing, preferably with exposure to subscription, publishing, or recurring revenue.

You will develop campaigns, nurture journeys from trial to conversion, and work with the sales, editorial, and tech teams to drive engagement and value. HubSpot expertise and data-driven decision making are essential.