Senior Manager, Retail Subscriptions & Growth

Home Limited; Cheadle; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Home Limited is seeking a Senior Manager Retail Subscriptions to own the end-to-end subscription proposition across stores and online, shaping strategy to drive customer acquisition, retention, customer lifetime value and long-term growth.

This is a strategic role with a three-year roadmap and close collaboration with Product, CRM, Trade and Store teams to enhance the customer journey and maximise commercial performance, including supplier collaboration and ongoing proposition development.

Qualifications

• Experience leading a subscription, membership, loyalty or recurring revenue proposition.
• Strong commercial understanding of acquisition, retention, churn, lifetime value and customer economics.
• Proven experience owning and improving end-to-end customer journeys.
• Experience working with Product, CRM, Marketing, Technology, Operations and Commercial teams.
• Strong analytical capability and confidence interpreting performance data and customer insight.
• Experience developing growth strategies and translating them into measurable outcomes.
• Excellent stakeholder management and influencing skills

Responsibilities

• Own and deliver the subscription strategy and long-term roadmap, ensuring it supports business objectives and drives sustainable growth.
• Identify opportunities to increase customer acquisition, retention and lifetime value through proposition development, innovation and market insight.
• Monitor customer trends, competitor activity and performance data to shape future opportunities and priorities.
• Develop and deliver strategies that drive subscription growth across both retail and digital channels.
• Lead initiatives to improve acquisition, conversion, engagement, renewal and retention, using customer insight and performance data to reduce churn and increase member value.
• Partner with Product, CRM, Commercial, Trade and Store teams to optimise subscription performance throughout the customer journey.
• Own the subscription trading calendar and commercial plan, driving performance against key KPIs including subscriber growth, retention, revenue, profitability and customer lifetime value.
• Provide clear performance analysis, forecasts and recommendations, identifying risks and opportunities to maximise results.
• Own the end-to-end subscription journey across online and in-store touchpoints, ensuring a seamless customer experience from sign-up through to renewal.
• Use customer insight, testing and data-led decision making to continuously improve journeys, processes and proposition performance.
• Collaborate with Product, Technology, Operations and Customer Services teams to deliver enhancements, remove customer friction and support the ongoing growth of the subscription proposition.

Job description

Home Limited is seeking a Senior Manager Retail Subscriptions to own the end-to-end subscription proposition across stores and online, shaping strategy to drive customer acquisition, retention, customer lifetime value and long-term growth.

This is a strategic role with a three-year roadmap and close collaboration with Product, CRM, Trade and Store teams to enhance the customer journey and maximise commercial performance, including supplier collaboration and ongoing proposition development.