Chief Audience Analytics & Insights Leader

Sky UK Limited; Brentford; Hybrid; GBP 110,000 - 145,000; Full time

Benefits offered by this job

Free Sky TV or NOW package

Pension with up to 9% employer contrib

Private healthcare

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky News is seeking a Head of Audience Analytics & Insights to lead the end-to-end audience intelligence chain across broadcast, digital, social, and direct audiences in a hybrid Sky environment. You will own the measurement framework, deliver senior-level performance reporting, translate complex data into actionable recommendations, and set priorities for analytics work.

The role requires strong leadership, stakeholder management and a track record of turning insight into editorial and

Qualifications

• Proven experience leading audience data, analytics or insight in media or consumer businesses.
• Deep understanding of audience analytics, content metrics and measurement frameworks.
• Ability to embed evidence-led decision-making and translate analysis into actionable recommendations.
• Strong governance, prioritisation and resource-management capability.
• Experience aligning business needs with enterprise data standards and teams.
• Ability to lead Analytics and Insight as a cohesive function.

Responsibilities

• Own Sky News’ audience measurement framework, definitions, standards and analytical principles across broadcast and digital channels.
• Lead recurring performance reporting, diagnostics and deep dives to identify where and why performance changed.
• Turn analytics and market context into clear implications and practical recommendations; track adoption and impact.
• Lead senior performance conversations and translate evidence for editorial and non-technical audiences; define owners and next steps.
• Set strategic priorities for analytics and insight, reducing low-value reporting and focusing on high-value questions.
• Develop Analytics and Insight managers and analysts to build a high-performing, rigorous culture.

Skills

Audience analytics leadership

Audience metrics

Stakeholder management

Strategic thinking

Governance & data standards

Communication & facilitation

Job description

Sky News is seeking a Head of Audience Analytics & Insights to lead the end-to-end audience intelligence chain across broadcast, digital, social, and direct audiences in a hybrid Sky environment. You will own the measurement framework, deliver senior-level performance reporting, translate complex data into actionable recommendations, and set priorities for analytics work.

The role requires strong leadership, stakeholder management and a track record of turning insight into editorial and