Head of Audience Analytics & Insights

sky; Hounslow; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension package with up to 9% employer

Private healthcare

Sky TV NOW access

Discounts on Sky products

Sharesave and Tech schemes

Job summary

Sky News seeks a Head of Audience Analytics & Insights to unify audience intelligence from measurement to recommendations that influence editorial, product, platform and commercial decisions. You will lead a connected analytics function, driving rigour, strategic thinking and impactful insights across Sky’s media assets.

You'll own the measurement framework, lead senior stakeholder discussions and set priorities to maximise decision value.

Qualifications

• Experience leading audience data, analytics or insights in media or consumer business.
• Ability to embed evidence-led decision-making and translate complex analysis into actionable recommendations.
• Strong governance, prioritisation and resource-management capabilities.

Responsibilities

• Own Sky News' audience measurement framework and analytical principles across broadcast, digital, social and third-party data.
• Lead recurring performance reporting, diagnostics and deep dives, identifying where performance changed and why.
• Translate analytics and market context into clear implications and practical recommendations, tracking adoption and impact.
• Lead senior performance conversations, delivering decisions, owners and next steps to editorial and non-technical audiences.

Job description

Turn audience evidence into decisions that shape the future of Sky News. As Head of Audience Analytics & Insights, you'll lead the whole audience intelligence chain, from trusted measurement and performance analysis through to recommendations that improve editorial, product, platform and commercial decisions. You'll bring Analytics and Insight together as one connected function, helping teams understand what happened, why it happened, what it means and what should change.

What you'll do:

• Own Sky News' audience measurement framework, definitions, standards and analytical principles, creating a coherent performance view across broadcast, digital, social, third-party and direct-audience data.
• Lead recurring performance reporting, diagnostics and deep dives, ensuring analysis clearly identifies where performance changed, for whom, on which platforms and why.
• Turn analytics, audience behaviour, research and market context into clear implications and practical recommendations, tracking whether they are adopted and what changes as a result.
• Lead senior performance conversations, translating complex evidence for editorial and non-technical audiences and ensuring discussions conclude with decisions, owners and next steps.
• Set strategic priorities for analytics and insight work, reducing duplicate or low-value reporting and focusing team capacity on the questions with greatest decision value.
• Lead and develop Analytics and Insight managers and analysts, building a connected, high-performing culture of rigour, curiosity, clear communication and practical impact.

What you'll bring:

• Extensive experience leading audience data, analytics or insight functions in media or consumer businesses.
• Deep understanding of audience analytics, content metrics, consumer behaviour, direct audience relationships and measurement frameworks.
• Proven ability to embed evidence-led decision-making and turn complex analysis into clear recommendations and organisational action.
• Strong strategic thinking, governance, prioritisation and resource-management capability, including experience aligning business needs with enterprise data standards and teams.
• Ability to lead distinct Analytics and Insight disciplines as one coherent, high-performing function.
• Excellent senior stakeholder-management, communication and facilitation skills, including the ability to explain uncertainty and challenge unsupported assumptions.

Desirable skills and experience:

• Experience working across broadcast, digital, social and subscription or membership data.
• Understanding of data instrumentation, product analytics and audience lifecycle measurement.
• Experience with customer segmentation, retention or churn analysis.
• Experience leading organisational capability-building in data and insight.

Benefits and perks:

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here's a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you'll work:

We've adopted a hybrid working approach to give more flexibility on where and how we work.

The hybrid working expectations for this role are 3 days in the office per week.

Your office base:

Osterley

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there's plenty of space to see your big ideas come to life. Here you'll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there's free onsite parking available for cars, motorbikes and bicycles.

Who we are:

We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you'll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We're an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. Depending on the role and the nature of any