Audience Analytics & Insights Lead

Sky; Greater London; Hybride; GBP 110 000 - 170 000; Plein temps

Avantages offerts par ce poste

Free Sky TV or NOW package

Pension package with up to 9% employer

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Résumé du poste

Sky is seeking a Head of Audience Analytics & Insights for Sky News to lead the audience intelligence chain, from trusted measurement and performance analysis through to recommendations that shape editorial, product, platform and commercial decisions. You will build a connected function and drive governance, developing a high-performing team in a hybrid setup.

The role is based at Sky's Osterley office, with 3 days in the office per week, and you will lead senior stakeholders, translate complex

Qualifications

• Extensive experience leading audience data, analytics or insight functions in media or consumer businesses.
• Deep understanding of audience analytics, content metrics, consumer behaviour, direct audience relationships and measurement frameworks.
• Proven ability to embed evidence-led decision-making and turn complex analysis into clear recommendations and organisational action.

Responsabilités

• Own Sky News’ audience measurement framework, definitions, standards and analytical principles, creating a coherent performance view across broadcast, digital, social, third-party and direct-audience data.
• Lead recurring performance reporting, diagnostics and deep dives, ensuring analysis clearly identifies where performance changed, for whom, on which platforms and why.
• Turn analytics, audience behaviour, research and market context into clear implications and practical recommendations, tracking whether they are adopted and what changes as a result.
• Lead senior performance conversations, translating complex evidence for editorial and non-technical audiences and ensuring discussions conclude with decisions, owners and next steps.
• Set strategic priorities for analytics and insight work, reducing duplicate or low-value reporting and focusing team capacity on the questions with greatest decision value.
• Lead and develop Analytics and Insight managers and analysts, building a connected, high-performing culture of rigour, curiosity, clear communication and practical impact.

Connaissances

Audience analytics leadership

Stakeholder management

Editorial & product alignment

Governance & data standards

Strategic thinking

Communication & facilitation

Description du poste

Sky is seeking a Head of Audience Analytics & Insights for Sky News to lead the audience intelligence chain, from trusted measurement and performance analysis through to recommendations that shape editorial, product, platform and commercial decisions. You will build a connected function and drive governance, developing a high-performing team in a hybrid setup.

The role is based at Sky's Osterley office, with 3 days in the office per week, and you will lead senior stakeholders, translate complex