Insight & Measurement Lead - Media Analytics & Stories

Sky; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Free Sky TV package including Sky TV,

Pension with up to 9% employer contrib

Private healthcare with mental health

Aviva Digital GP and dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards and experiences

Job summary

Sky is seeking an Insight & Measurement Manager to drive the value of advertising across Sky's channels and platforms. You will translate complex audience data into persuasive narratives, supporting sales with insight-led presentations and thought leadership to unlock revenue opportunities.

The role requires expertise in audience measurement tools and the ability to manage large-scale research projects, panels and external relationships with industry bodies.

Qualifications

• Proven ability to transform complex audience, viewing and campaign data into compelling stories using internal software such as Barb data surfaced via TechEdge and IPA TouchPoints.
• Strong commercial acumen, with experience using research and insight through tools such as Nielsen Ad Intel and TGI data to create revenue opportunities, strengthen client relationships and drive advertiser investment.
• Extensive experience delivering insight-led presentations and thought leadership to senior stakeholders, clients and industry audiences, with a track record of engaging and influencing diverse audiences.
• Advanced expertise in audience measurement and media research tools, with the ability to uncover meaningful insights for our digital platforms and translate them into clear, actionable recommendations.

Responsibilities

• Uncover the stories behind audience behaviour, viewing trends and campaign performance, transforming data into compelling narratives that demonstrate the value of Sky Media's advertising platforms and drive commercial growth.
• Partner with Sky Media sales teams to create insight-led presentations, pitches and thought leadership that captivate advertisers, inspire confidence and unlock new revenue opportunities.
• Build strong relationships with research suppliers, industry bodies and partners, representing Sky Media externally and ensuring we remain at the forefront of audience measurement and industry thinking.
• Connect diverse data sources, audience intelligence and market trends to reveal meaningful insights, helping stakeholders make informed decisions and spot opportunities others might miss.
• Lead innovative research initiatives, from bespoke studies to audience panels, using curiosity and creativity to deepen understanding of audiences and strengthen Sky Media's market proposition.
• Bring insight to life for senior stakeholders, clients and industry audiences through engaging storytelling, thought leadership and persuasive communication that shapes strategy and drives investment.

Skills

Barb data

Nielsen Ad Intel

IPA TouchPoints

Audience measurement

Storytelling/presentations

Tools

TechEdge

Nielsen Ad Intel

TGI data

Ipsos Iris

Tubular

YouTube analytics

Job description

Sky is seeking an Insight & Measurement Manager to drive the value of advertising across Sky's channels and platforms. You will translate complex audience data into persuasive narratives, supporting sales with insight-led presentations and thought leadership to unlock revenue opportunities.

The role requires expertise in audience measurement tools and the ability to manage large-scale research projects, panels and external relationships with industry bodies.