Channel Sales Executive

Powerforce; Reading; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A leading sales agency is seeking a Channel Sales Executive to drive brand advocacy for Lenovo within the B2B sector. The role involves building relationships with trade partners in Reading and surrounding areas, providing training, and maximizing sales. Candidates should have tech industry experience, a proven sales record, and a full UK manual driving licence. This position offers a competitive salary, performance-based bonus, and various perks including a company car and professional training.

Benefits

Company car

Medicash

Life Insurance

Enhanced Pension scheme

21 days holiday (+ bank holidays)

Access to Perkbox

Fun working culture

Qualifications

• Proven background working with or selling technology in a B2B environment.
• Track record of delivering and exceeding sales targets.
• Ability to influence people at all levels.

Responsibilities

• Establish relationships with B2B outlets across Reading and the surrounding territory.
• Become a Lenovo product expert and shift from feature-selling to need-matching.
• Engage and coach outlet colleagues on Lenovo products.

Skills

Tech Industry Experience

Proven Results

Relationship Skills

Driving Licence

Flexibility

Job description

What's the role about?

Channel Sales Executive – Lenovo (South UK)

New Year. New Tech. New Career. Take the Lead with Lenovo in 2026!

Salary : Up to £30,000 per annum

Earning Potential : Up to 15% Performance Based Bonus + Hybrid Company Car

Location : South of UK (M3 / M4 Corridors and London)

Contract : Full-Time, Permanent (Monday – Friday, 37.5 hours)

Are you ready to power up your career this year?

Most people sell products; our Channel Sales Executives sell expertise. If you are tech-obsessed, thrive on influencing others, and want to represent one of the world’s most iconic hardware brands, this is your moment.

If you are a tech-obsessed sales professional who loves to train, influence, and win, this is your chance to join the newly formed Lenovo Team at Powerforce.

What you’ll be doing

As a Channel Sales Executive, you will be the bridge between Lenovo and our B2B trade partners. Your mission is to drive brand advocacy and maximize sales through :

Relationship Building - Establishing credible, profitable partnerships with B2B outlets across Reading, Farnborough, and the surrounding South territory

Product Expertise - Becoming a Lenovo "Product Expert," understanding the competitive landscape and shifting from "feature-selling" to "need-matching"

Training & Motivation - Engaging and coaching outlet colleagues to ensure they are confident and excited to recommend Lenovo products to their customers

Driving Growth - Managing the existing trade partner base to increase both "sell-in" and "sell-out" volumes

The Ideal Candidate

We are looking for a high-energy "go-getter" who is hungry to exceed targets. To be successful, you will need :

Tech Industry Experience - You must have a proven background working with or selling technology within a B2B environment. You should be comfortable discussing hardware specifications and digital solutions.

Proven Results - A track record of delivering (and smashing) sales targets

Relationship Skills - The ability to influence people at all levels and build instant rapport

Driving Licence - A full UK manual driving licence (held for a minimum of 12 months)

Flexibility - As this is a national role with a Southern focus, you must be comfortable with extensive travel and overnight stays

Why Join Powerforce & Lenovo?

We reward performance and invest in our people. In addition to a competitive salary and bonus, you will receive :

Tools for Success - Company car, full professional training, and ongoing career coaching

Well-being - Medicash, Life Insurance, and an enhanced Pension scheme

Work-Life Balance - 21 days holiday (+ bank holidays) and enhanced Maternity / Paternity / Adoption leave

Perks - Access to Perkbox, Taste Card, Cycle to Work scheme, and a high-energy, fun working culture

Apply Today!

The New Year is the perfect time for a fresh start. We are looking for early applications and reserve the right to close this vacancy as soon as we find the right fit.

Ready to lead the South? Click "Apply Now" to start your journey with Lenovo and Powerforce.