Channel Partner Sales Manager - SaaS & AI Ecosystem

WORKTUAL LIMITED; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous leave

Public holidays

EAP

Pension plan

Mauve Academy

Training allowance

Hybrid work

Home setup allowance

Eye care benefits

Job summary

Worktual is expanding in the United Kingdom and seeks a Channel Partner Sales Manager to build and scale a SaaS & AI partner ecosystem in the UK. You will recruit system integrators, distributors, and VARs, drive co-selling, and lead go-to-market programs with internal teams.

The role emphasizes enablement, relationship management, and regulatory awareness to sustain long-term revenue growth across the region.

Qualifications

• Proven history building a channel partner ecosystem from scratch.
• Experience with SaaS and AI products or ecosystems strongly preferred.
• Solid knowledge of the UK technology channel landscape and regulations.

Responsibilities

• Design and launch a UK channel partner strategy and ecosystem.
• Identify, recruit, and onboard partners, VARs, distributors and SI firms.
• Drive co-selling and manage joint sales pipelines to hit targets.
• Deliver partner enablement through technical and commercial programs.
• Collaborate with sales and marketing for joint campaigns and events.
• Maintain long-term partner relationships and resolve operational bottlenecks.

Skills

Channel partner sales

Stakeholder management

Negotiation

JBPs

Pipeline management

Education

Bachelor’s degree in business

Tools

CRM software

Job description

Industry: Artificial Intelligence, SaaS, Unified Communications & Enterprise Customer Experience (CX) Worktual is expanding its footprint in the United Kingdom and is looking for a driven, results oriented Channel Partner Sales Manager – SaaS & AI Ecosystem to spearhead our indirect sales ecosystem in the United Kingdom. In this role, you will be instrumental in scaling our footprint by building a robust channel network from the ground up, onboarding strategic technology partners, value-added resellers (VARs), and regional distributors to drive massive SaaS revenue growth.

Key Responsibilities

• Ecosystem Development: Design, launch, and execute a comprehensive channel partner strategy tailored to the UK market.
• Partner Acquisition & Onboarding: Identify, recruit, and sign high-impact channel partners, system integrators, software distributors, and cloud service providers.
• Revenue Generation: Drive co-selling initiatives, manage joint sales pipelines, and meet or exceed monthly, quarterly and annual indirect revenue targets.
• Enablement & Training: Deliver robust technical and commercial enablement programs so partners can independently pitch, demo, and deploy Worktual's advanced AI and SaaS platforms.
• Go-To-Market (GTM) Execution: Collaborate with internal sales and marketing teams to run joint campaigns, lead-generation activities, and localized events.
• Relationship Management: Act as the primary point of contact for key partners, resolving operational bottlenecks, minimizing channel conflict, and maintaining long term engagement.

Ideal CandidateBackground & Experience:

• Ecosystem Track Record: Demonstrated success in building a channel partner ecosystem from scratch, recruiting partners, driving active onboarding, and consistently generating recurring revenue.
• Alternative Background Accepted: Candidates who have worked within leading regional IT/software distributors or major channel partner networks managing and scaling SaaS portfolios will be strongly considered.
• Regional Market Knowledge: Deep understanding of the UK technology channel landscape, enterprise buying behaviours, and regional compliance/regulatory environments.
• Skills: Exceptional communication, stakeholder management, and negotiation skills. Ability to formulate and track joint business plans (JBPs) and data-driven pipelines.
• Education: Bachelor’s degree in business, Marketing, Computer Science, or a related field.

Perks and Benefits Generous annual leave, plus public holidays based on location. Extra annual leave for your birthday or an alternative celebration day. Access to an Employee Assistance Programme (EAP) Pension plan with contributions from Mauve Group (where applicable). Opportunities for professional growth via Mauve Academy – our learning portal. Annual training allowance for career development. Hybrid working environment, with home setup allowance (where applicable). Optical benefits (£155/€180 toward eye tests, glasses, and lenses). Exciting opportunities, including domestic/international travel, team meet-ups, and company-wide events.