Channel Sales Account Manager - Berkshire

GMA Consulting; Reading; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Private healthcare

Pension

Career progression

Job summary

GMA Consulting in Reading is seeking a Channel Sales Account Manager to build and manage a high-performing network of channel partners, extending market reach and generating recurring revenue.

You will recruit, onboard, enable, and develop resellers, referral partners, consultants, and strategic alliances, ensuring partners are equipped to position our client effectively and convert opportunities into long-term customer relationships.

Qualifications

• 5+ years in B2B SaaS sales or channel account management.
• Proven success recruiting and developing channel partners.
• Experience delivering partner-sourced pipeline and revenue targets.
• Strong relationship management and account development skills.
• Excellent communication, presentation, and negotiation abilities.

Responsibilities

• Manage and develop a portfolio of channel partners with joint business plans.
• Identify, recruit, onboard, and onboard new resellers and partners.
• Provide partners with product training, coaching, and GTM guidance.
• Develop a partner pipeline and progress opportunities to closure.
• Prepare account plans and revenue forecasts for each partner.
• Support customers through discovery, proposals, and negotiations.
• Collaborate with Marketing on partner campaigns and events.
• Coordinate with Pre-Sales, Product, Customer Success, and Finance.
• Maintain partner activity data in Salesforce.
• Monitor market and represent the company at partner events.

Skills

Channel sales

B2B SaaS

CRM

Sales enablement

Forecasting

Negotiation

Account management

Salesforce

Tools

Salesforce

Job description

The Channel Sales Account Manager will be responsible for developing and managing a high-performing network of channel partners to extend my client's market reach and generate sustainable recurring revenue.

The position will make an important contribution to the company’s five-year strategic growth plan. The successful candidate will recruit, onboard, enable, and develop relationships with resellers, referral partners, consultants, and other strategic alliances, ensuring that partners are equipped to position my client effectively and convert joint opportunities into long-term customer relationships.

Key Responsibilities

• Manage and develop a portfolio of channel partners, establishing trusted relationships and agreed joint business plans
• Identify, recruit, and onboard new resellers, referral partners, consultants, and strategic alliances
• Provide partners with product training, sales coaching, campaign support, and clear go-to-market guidance
• Develop and maintain a robust partner-sourced pipeline, progressing opportunities from qualification through to successful closure
• Prepare account plans and revenue forecasts for each partner, monitoring performance against agreed targets and key performance indicators
• Support partners with customer discovery, solution positioning, demonstrations, proposals, and commercial negotiations
• Collaborate with Marketing to deliver partner campaigns, events, webinars, and demand-generation initiatives
• Work closely with Pre-Sales, Product, Customer Success, and Finance to maintain a consistently high standard of partner and customer experience
• Maintain accurate and timely records of partner activity, pipeline, and forecasts in Salesforce
• Monitor market and competitor developments and represent the company at relevant partner and industry events

What We’re Looking For

• A minimum of five years’ experience in B2B SaaS sales or channel account management, preferably within CRM or business applications
• A proven record of recruiting, enabling, and developing productive channel partners
• Demonstrable success in delivering partner-sourced pipeline and revenue targets
• Strong relationship management and account development capabilities, including the ability to influence without direct authority
• Sound commercial judgement and the ability to prepare joint business plans, forecasts, and performance reviews
• Excellent written and verbal communication, presentation, training, and negotiation skills
• The confidence and credibility to engage with partner leaders, sales teams, consultants, and senior customer stakeholders
• A self-motivated, results-oriented, and highly organised approach, with the ability to manage multiple partner priorities
• A collaborative working style, a commitment to continuous improvement, and a practical, partner-focused approach
• Experience of using Salesforce or an equivalent CRM platform to manage partner activity, pipeline, and forecasts

What We Offer

• A competitive base salary and uncapped commission
• A hybrid working arrangement combining home-based work with attendance at the Reading office
• 25 days’ annual leave in addition to bank holidays
• Private healthcare and a pension scheme
• Ongoing training, professional development, and career progression opportunities
• A supportive, ambitious, and innovative working environment