Category Manager: Launching a New Growth Category

Dyson Institute; Malmesbury; On-site; GBP 50,000 - 90,000; Full time

Job summary

Dyson Institute in the United Kingdom seeks a Category Manager to drive a brand-new category from conception through commercial execution. You will shape strategy, develop go-to-market plans and monitor performance across GB&I, working with cross-functional teams to translate Dyson’s pipeline into customer propositions that build awareness and demand.

The role emphasizes consumer insight, market dynamics and leadership in a fast-evolving category, with opportunities to influence product

Qualifications

• Experience in Category Management, Commercial Strategy, Marketing or a related commercial discipline.
• Strong analytical capability and data-driven decision making.
• Experience turning insight into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Strong project management and prioritisation capability.
• Comfortable operating with ambiguity and adapting to changing priorities.

Responsibilities

• Support development of category growth strategy across GB&I.
• Establish commercial foundations to scale a new category.
• Identify opportunities to accelerate awareness, adoption and revenue.
• Lead forecasting, range planning and investment decisions.
• Coordinate cross-functional activities for successful launches.
• Develop compelling customer propositions and product storytelling.

Skills

Category Management

Commercial Strategy

Marketing

Sales

Stakeholder Management

Communication

Project Management

Analytical Thinking

Ambiguity Handling

Education

Degree in Business/Marketing/Economics

Job description

Dyson Institute in the United Kingdom seeks a Category Manager to drive a brand-new category from conception through commercial execution. You will shape strategy, develop go-to-market plans and monitor performance across GB&I, working with cross-functional teams to translate Dyson’s pipeline into customer propositions that build awareness and demand.

The role emphasizes consumer insight, market dynamics and leadership in a fast-evolving category, with opportunities to influence product