Senior Beauty Category Growth Lead, GB&I

Dyson; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Dyson is seeking a Senior Category Manager Beauty to lead GTM and marketing plans for the Beauty category across UK markets. The role collaborates with engineers and the broader business to shape communication of Dyson’s technology and drive growth through NPD launches and cross-category initiatives.

Based in London or Malmesbury, you’ll translate data into actionable strategies that boost share and profitability.

Qualifications

• At least four years of product or brand marketing experience for a D2C business.
• Strong knowledge of traditional and digital media, with experience in media buying.
• Excellent verbal and written communication skills, with the ability to distil data into actionable insights.
• Commercial acumen to understand P&L impact and drive category goals effectively.
• Experience running a brand and NPD campaigns with multiple stage gates and overcoming challenges creatively.
• Creative thinker with the ability to develop innovative marketing strategies and initiatives.
• Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.
• Capable of managing complex and multiple projects simultaneously, with strong project management skills.
• Analytical mindset with the ability to analyse data and derive actionable insights for business growth.

Responsibilities

• Develop Go-To-Market (GTM) strategies for the category and deliver marketing strategies and New Product Development (NPD) launches.
• Develop and execute marketing plans within the category to drive sales growth, share gains, and enhance brand attributes specifically in the Beauty Category.
• Support the Head of Beauty on NPD launches for consumers, coordinating various work streams and ensuring timely execution.
• Analyse customer data and shopper insights to identify opportunities for category growth and drive business performance.
• Collaborate with the Beauty Category team to define consumer targets and develop initiatives aligned with business objectives.
• Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.
• Advocate for the category internally, championing its value and commercial potential to various stakeholders.
• Maximise sales and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed.
• Shape plans and strategies for the local market business to unlock advocacy among the professional community.
• Set clear and measurable Key Performance Indicators (KPIs) to track success and identify areas for improvement.

Skills

GTM strategy

Marketing campaigns

NPD launches

Data insights

Media buying

D2C marketing

Stakeholder mgmt

Job description

Dyson is seeking a Senior Category Manager Beauty to lead GTM and marketing plans for the Beauty category across UK markets. The role collaborates with engineers and the broader business to shape communication of Dyson’s technology and drive growth through NPD launches and cross-category initiatives.

Based in London or Malmesbury, you’ll translate data into actionable strategies that boost share and profitability.