Category Manager: Build a New Growth Category

Dyson; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Dyson is seeking a Category Manager to lead the launch of a brand-new category in GB&I, shaping commercial strategy and consumer propositions as the category evolves. You will work with the Head of Category to identify opportunities, develop go-to-market plans, monitor performance and build foundations for long-term success.

Combining commercial analysis, category planning, and market insight, you will translate Dyson's global innovation into compelling customer propositions that drive

Qualifications

• Experience in Category Management, Commercial Strategy, Marketing or related commercial discipline.
• Strong commercial and analytical capability.
• Experience turning insight into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Strong project management and prioritisation capability.
• Comfortable operating with ambiguity and adapting to changing priorities.
• Degree-level qualification in Business, Marketing, Economics or a related field.

Responsibilities

• Develop and execute the category growth strategy across GB&I.
• Establish commercial foundations required to scale a new category.
• Identify opportunities to accelerate awareness, adoption, penetration and revenue growth.
• Support annual, quarterly and launch planning cycles.
• Become a subject matter expert on category dynamics, consumer behaviour and market trends.
• Monitor category sales, demand trends, market performance and KPIs.
• Lead or support the commercial delivery of new product launches and innovations.
• Partner with global teams to localise launch strategies for the GB&I market.
• Coordinate cross-functional activities to ensure successful launch execution across all channels.
• Support the development of compelling customer propositions and product storytelling.
• Analyse consumer, market and competitive trends to identify opportunities for growth.
• Utilise market data, customer insight and performance data to support decisions.
• Monitor emerging competitors and changing consumer behaviours.
• Support the development of category strategies rooted in customer needs and insights.
• Work closely with Sales, Marketing, Retail, Finance, Supply Chain, Direct-to-Consumer and Global Business Unit teams.
• Support alignment of stakeholders around category priorities and launch plans.
• Communicate insights and recommendations clearly and effectively.
• Contribute to projects that improve customer experience and category performance.
• Support development of channel strategies that drive awareness and consideration.
• Partner with retailer and commercial teams to identify growth opportunities.
• Help deliver excellence in activation, merchandising and customer experience.
• Ensure consistent category positioning and messaging across touchpoints.

Skills

Category management

Commercial strategy

Analytical ability

Stakeholder management

Project management

Ambiguity tolerance

Education

Degree in Business/Marketing/Economics

Job description

Dyson is seeking a Category Manager to lead the launch of a brand-new category in GB&I, shaping commercial strategy and consumer propositions as the category evolves. You will work with the Head of Category to identify opportunities, develop go-to-market plans, monitor performance and build foundations for long-term success.

Combining commercial analysis, category planning, and market insight, you will translate Dyson's global innovation into compelling customer propositions that drive