Category Manager - New Category (GB&I)

Dyson Technology Ltd; Malmesbury; On-site; GBP 50,000 - 90,000; Full time

Job summary

Dyson Institute in the United Kingdom seeks a Category Manager to drive a brand-new category from conception through commercial execution. You will shape strategy, develop go-to-market plans and monitor performance across GB&I, working with cross-functional teams to translate Dyson’s pipeline into customer propositions that build awareness and demand.

The role emphasizes consumer insight, market dynamics and leadership in a fast-evolving category, with opportunities to influence product

Qualifications

• Experience in Category Management, Commercial Strategy, Marketing or a related commercial discipline.
• Strong analytical capability and data-driven decision making.
• Experience turning insight into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Strong project management and prioritisation capability.
• Comfortable operating with ambiguity and adapting to changing priorities.

Responsibilities

• Support development of category growth strategy across GB&I.
• Establish commercial foundations to scale a new category.
• Identify opportunities to accelerate awareness, adoption and revenue.
• Lead forecasting, range planning and investment decisions.
• Coordinate cross-functional activities for successful launches.
• Develop compelling customer propositions and product storytelling.

Skills

Category Management

Commercial Strategy

Marketing

Sales

Stakeholder Management

Communication

Project Management

Analytical Thinking

Ambiguity Handling

Education

Degree in Business/Marketing/Economics

Job description

About Dyson

Dyson is a global technology company known for solving problems others ignore through engineering, science and innovation. As Dyson continues to expand into new categories and consumer needs, we are investing in the development of new growth opportunities that have the potential to become significant future pillars of the business. This role offers the opportunity to help build a category from the ground up, influencing strategy, commercial execution and customer experience as the category evolves.

The Role

The Category Manager will play a key role in supporting the development and launch of a brand-new category within Dyson. This role offers a unique opportunity to help shape the commercial strategy, establish category fundamentals, and accelerate consumer adoption. You will work closely with the Head of Category to identify growth opportunities, develop go-to-market plans, monitor performance, and build the foundations for long-term category success. Combining commercial analysis, category planning, consumer insight and cross-functional execution, the successful candidate will help translate Dyson’s global innovation pipeline into compelling customer propositions that drive awareness, consideration and demand within the GB&I markets. As a category specialist, you will develop a deep understanding of consumer needs, market dynamics, competitive landscapes and retail opportunities, helping Dyson establish leadership within a new and rapidly evolving category.

Key Responsibilities

Category Growth & Development

• Support the Head of Category in developing and executing the category growth strategy across GB&I.
• Help establish the commercial foundations required to scale a new category.
• Identify opportunities to accelerate awareness, adoption, penetration and revenue growth.
• Support annual, quarterly and launch planning cycles.
• Become a subject matter expert on category dynamics, consumer behaviour and market trends.

Commercial Performance

• Monitor category sales, demand trends, market performance and key commercial KPIs.
• Identify risks and opportunities and recommend actions to maximise category growth.
• Build business cases to support investments, new initiatives and commercial recommendations.
• Support forecasting, range planning and investment decisions.

Go-to-Market & Launch Excellence

• Lead or support the commercial delivery of new product launches and innovations.
• Partner with global teams to localise launch strategies for the GB&I market.
• Coordinate cross-functional activities to ensure successful launch execution across all channels.
• Support the development of compelling customer propositions and product storytelling.

Consumer & Market Insight

• Analyse consumer, market and competitive trends to identify opportunities for growth.
• Utilise market data, customer insight and commercial performance data to support decision-making.
• Monitor emerging competitors and changing consumer behaviours.
• Support the development of category strategies rooted in customer needs and insights.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Retail, Finance, Supply Chain, Direct-to-Consumer and Global Business Unit teams.
• Support alignment of stakeholders around category priorities and launch plans.
• Communicate insights and recommendations clearly and effectively.
• Contribute to projects that improve customer experience and category performance.

Channel & Market Development

• Support the development of channel strategies that drive category awareness and consideration.
• Partner with retailer and commercial teams to identify growth opportunities.
• Help deliver excellence in activation, merchandising and customer experience.
• Ensure consistent category positioning and messaging across all touchpoints.

Skills & Experience

Essential Experience

• Experience in Category Management, Commercial Strategy, Marketing, Sales or a related commercial discipline.
• Strong commercial and analytical capability.
• Experience turning insight into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Strong project management and prioritisation capability.
• Comfortable operating with ambiguity and adapting to changing priorities.

Preferred Experience

• Experience supporting new product introductions and launch programmes.
• Experience using consumer, market and commercial data to drive decision-making.

Degree-level qualification in Business, Marketing, Economics or a related field.

What Success Looks Like

• Helping establish Dyson as a credible and differentiated player within a new category.
• Delivering successful product launches and category growth initiatives.
• Identifying opportunities that accelerate consumer adoption and commercial performance.
• Building strong cross-functional relationships and ways of working.
• Developing category expertise that informs future growth strategies.
• Contributing to the creation of Dyson's next major growth category.

Why Dyson

At Dyson, you’ll have the opportunity to shape the future of home technology and influence one of our most strategically important categories. You’ll work alongside talented teams, contribute to breakthrough innovations, and play a pivotal role in delivering exceptional experiences to consumers across GB&I. Dyson is an equal opportunity employer and welcomes applications from all backgrounds and experiences. #LI-AC1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.