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Casino CRM Executive

BettingJobs

Greater London

On-site

GBP 50,000 - 60,000

Full time

3 days ago

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Job summary

Ein führendes Unternehmen im iGaming-Sektor sucht einen CRM Executive, der die Kundenbindung durch innovative Strategien und Kampagnen fördert. In dieser spannenden Rolle sind Sie verantwortlich für die Analyse von Kundendaten, die Durchführung von multichannel Kampagnen und die Optimierung der CRM-Systeme. Sie arbeiten eng mit verschiedenen Teams zusammen, um die Benutzererfahrung zu verbessern und die Rentabilität zu steigern. Wenn Sie eine Leidenschaft für den Online-Gaming-Sektor haben und gerne in einem dynamischen Umfeld arbeiten, ist dies die perfekte Gelegenheit für Sie.

Qualifications

Erfahrung in der CRM-Strategie und -Praxis.
Vertrautheit mit dem griechischen Markt und Trends.

Responsibilities

Entwicklung und Ausführung von CRM-Strategien zur Kundenbindung.
Analyse von Kundensegmenten zur Optimierung der Rentabilität.

Skills

CRM Erfahrung

Multichannel-Kampagnen

Datenanalyse

Kundenorientierung

Griechisch sprechen

Education

Marketing- oder Betriebswirtschaftsabschluss

Tools

Optimove

3 days ago Be among the first 25 applicants

Direct message the job poster from BettingJobs

BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.

Responsibilities:

Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams.

Requirements:

Greek speaking or fluent in Greek and knowledgeable of the Greek market trends
Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
Experience using Optimove or similar platform
Experience in running multichannel campaigns
Highly customer-centric with a good understanding of CRM strategies and practices
Knowledge and interest of online gaming products
Applied understanding of lifecycle development and optimisation
Data focused and ROI driven
Ability to build strong working relationships
A marketing/business degree level qualification or equivalent would be desirable

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Gambling Facilities and Casinos

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