Casino CRM Executive

JR United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading iGaming company is on the lookout for a dynamic CRM Executive to join their London team. In this role, you'll develop and execute innovative strategies aimed at customer conversion and retention, leveraging data to optimize campaigns and enhance user experiences. Your expertise in CRM, particularly within the sports betting sector, will be pivotal in driving ROI and improving customer engagement. If you're passionate about online gaming products and have a flair for data-driven decision-making, this opportunity offers a chance to make a significant impact in a thriving industry.

Qualifications

• Proven experience in CRM, ideally in sports betting and gaming.
• Strong understanding of CRM strategies and practices.

Responsibilities

• Develop strategies for conversion, retention, and reactivation.
• Enhance customer experience through targeted CRM campaigns.

Skills

CRM Experience

Customer Segmentation

Data Analysis

Multichannel Campaigns

Greek Language

Education

Marketing Degree

Business Degree

Tools

Optimove

Job description

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BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.

Responsibilities:

• Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
• Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
• Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
• Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
• Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
• Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams.

Requirements:

• Greek speaking or fluent in Greek and knowledgeable of the Greek market trends
• Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
• Experience using Optimove or similar platform
• Experience in running multichannel campaigns
• Highly customer-centric with a good understanding of CRM strategies and practices
• Knowledge and interest of online gaming products
• Applied understanding of lifecycle development and optimisation
• Data focused and ROI driven
• Ability to build strong working relationships
• A marketing/business degree level qualification or equivalent would be desirable