Campaigns Lead, Senior Manager — Demand Gen & AI

Grant Thornton; United Kingdom; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Tailored development programmes

Flexible bank holidays

Pension, life assurance and private医疗

Job summary

Grant Thornton UK LLP is seeking a Campaigns Lead at Senior Manager level to own the campaign engine and turn requests into scoped briefs and sequenced plans for channel teams across the firm. Hybrid role with offices across the UK; travel to London as needed.

You’ll shape the campaign framework, upskill the team, and drive governance, measurement, and AI-assisted briefing tools, with a team of around eight including three managers.

Qualifications

• Experience leading a multi-channel campaign function at senior level.
• Ability to prioritise competing demand against finite capacity.
• Strong stakeholder management with senior leaders while collaborating with channel leads.
• Commercial acumen and a data-driven approach to connect results to outcomes.
• Experience using a content management platform and CRM-based reporting, ideally Microsoft Dynamics.

Responsibilities

• Work with go-to-market (GTM) leads to turn business needs into scoped, qualified campaign briefs, with clear objectives, audiences and success measures linked to commercial outcomes
• Own and evolve our campaign framework across always-on, integrated, brand, proposition-launch, segment, account-based marketing (ABM), event and reactive campaigns
• Hold the campaign calendar and, with the Head of Demand Generation, decide how competing campaign requests are prioritised and sequenced
• Partner with Digital Marketing, Channel Marketing and Events, Content, Design and Communications so campaigns are planned and resourced together
• Run governance and quality checkpoints from brief through to campaign close, and lead post-campaign reviews so lessons feed into future campaigns
• Own campaign-level performance reporting, giving GTM leads and sector and service line teams a consistent view of how their campaigns are performing
• Own and develop our AI-assisted campaign briefing tools, and set the standard for responsible use of AI in campaign planning
• Lead and develop the Campaigns team of around eight people, including three managers, setting the standard for how briefs are scoped and campaigns are run

Skills

Multi-channel leadership

Stakeholder management

Data-driven approach

AI in campaigns

Tools

Microsoft Dynamics

CRM reporting

Job description

Grant Thornton UK LLP is seeking a Campaigns Lead at Senior Manager level to own the campaign engine and turn requests into scoped briefs and sequenced plans for channel teams across the firm. Hybrid role with offices across the UK; travel to London as needed.

You’ll shape the campaign framework, upskill the team, and drive governance, measurement, and AI-assisted briefing tools, with a team of around eight including three managers.