Business Development Representative

Homerun; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Gen25 is seeking a Business Development Representative to drive growth in the UK. You will identify prospective clients, open conversations and develop qualified opportunities across our consulting, Salesforce, AI, data and technology services.

Reporting to the Commercial Director UK, you’ll engage decision-makers via thoughtful outreach, collaborate with consultants and partners, and help shape the UK market strategy. This hybrid role requires 1–2 years in relevant sales.

Qualifications

• 1–2 years in B2B prospecting, sales development or business development in technology, SaaS, consulting or professional services.
• Clear written and verbal communication with business and technology stakeholders.
• Curiosity about how organisations work and where Gen25 adds value.
• Proactive approach and ownership of work.
• Good judgement to qualify opportunities without forcing a fit.
• Organised and resilient with multiple accounts and conversations in CRM.
• Familiarity with Salesforce, CRM, AI, automation or digital transformation is a plus.

Responsibilities

• Identify prospective UK clients and relevant stakeholders.
• Create and deliver personalised outreach via phone, email, LinkedIn, events, and partner introductions.
• Qualify opportunities by understanding challenges, priorities, stakeholders and timing.
• Arrange qualified discovery meetings for the Commercial Director UK and specialists.
• Follow up on campaigns, events, referrals, and inbound enquiries.
• Collaborate with Salesforce and DevRev to identify accounts and market approaches.
• Maintain CRM records and provide visibility of activity and pipeline progression.
• Share market feedback to sharpen propositions and campaigns.

Skills

B2B prospecting

Sales development

Communication

Commercial curiosity

Proactive approach

Organization

Technology awareness

Tools

Salesforce

CRM

AI

Automation

Job description

About the job

Gen25 is seeking a Business Development Representative to support the continued growth of our UK business.

Reporting to the Commercial Director UK, you will identify prospective clients, open new conversations and develop qualified opportunities across our business consulting, Salesforce, AI, data and technology services. You’ll research organisations and their challenges, engage decision-makers through thoughtful outreach, and help turn early interest into meaningful sales conversations.

This role combines proactive prospecting with curiosity and commercial judgement. You’ll work closely with our consultants, marketing team, and technology partners to follow up on campaigns, events, referrals, and inbound enquiries. You’ll also help us learn what resonates in the UK market and improve how we generate new business.

We’re looking for someone with one to two years of relevant experience who enjoys building relationships, is comfortable picking up the phone and wants to develop a career in complex B2B sales. This is a hybrid role with a minimum of two days a week in the office, on Tuesdays and Thursdays.

At Gen25, we try to move fast, think big, and have fun while we’re at it!

Key Responsibilities

• Account research and targeting: Identify prospective UK clients, relevant stakeholders, business priorities and opportunities where Gen25 can add value.
• Outbound prospecting: Create and deliver personalised outreach through phone, email, LinkedIn, events, and partner introductions.
• Opportunity qualification: Understand a prospect’s challenges, priorities, stakeholders, timing and potential project scope, then agree appropriate next steps.
• Meeting development: Arrange and prepare qualified discovery meetings for the Commercial Director UK and relevant consulting specialists, ensuring a clear handover and effective follow-up.
• Campaign and event follow-up: Engage prospects from marketing campaigns, webinars, events, partner activity, and inbound enquiries.
• Partner collaboration: Work with colleagues and partners, including Salesforce and DevRev, to identify accounts and develop relevant approaches to market.
• Pipeline management: Maintain accurate CRM records and provide clear visibility of activity, qualified opportunities and pipeline progression.
• Market insight: Share feedback from prospects to help sharpen our propositions, campaigns and target-account strategy.

What you bring

• Experience: One to two years in B2B prospecting, sales development or business development, ideally within technology, SaaS, consulting or professional services.
• Communication skills: The ability to write clear, relevant messages and speak confidently with business and technology stakeholders.
• Commercial curiosity: An interest in understanding how organisations work, what challenges they face and where Gen25 could make a difference.
• Proactive approach: The confidence to initiate conversations, follow up consistently and take ownership of your work.
• Good judgement: The ability to recognise a promising opportunity, ask useful questions and qualify it without forcing a fit.
• Organisation and resilience: Comfortable managing multiple accounts and conversations while maintaining accurate records and momentum.
• Technology awareness (nice to have): Familiarity with Salesforce, CRM, AI, automation or digital transformation would be beneficial, but is not essential.

You’ll join a collaborative UK team, work directly with the Commercial Director UK and have access to colleagues and expertise across Gen25. We offer a flexible hybrid model and the opportunity to develop your skills in complex sales. As our UK business grows, you’ll have the chance to shape how we develop new relationships and progress your career.