Business Development Representative (HF1333394)

Apprentify; Birmingham; Hybrid; GBP 26,000 - 32,000; Full time

Benefits offered by this job

25 days annual leave

Flexible working options

Job summary

Apprentify in Birmingham is seeking a Business Development Representative to drive new business growth. You will engage potential customers, qualify early-stage opportunities, and supply high-quality leads to the sales team.

The role offers a hybrid and flexible working pattern with a competitive base salary and commission potential, reflecting experience and performance.

Qualifications

• Twelve to eighteen months of commercial experience.
• Experience meeting sales targets or KPIs.
• Able to engage with senior decision-makers.
• Degree education or equivalent commercial experience.

Responsibilities

• Identify and generate new sales opportunities for the business.
• Reach out to target accounts using phone, email, and multi-channel outreach.
• Act as the initial point of contact and brand representative for prospective customers.
• Consistently achieve and surpass weekly activity targets and performance metrics.
• Understand prospect challenges and capture high-level commercial insights.
• Collaborate closely with Marketing and Sales teams to develop a strong pipeline.

Skills

Lead generation

Multi-channel outreach

Prospecting

Sales targets

Education

Degree education

Job description

Location: Birmingham (hybrid and flexible working)

Salary: £26,000 to £32,000 depending on experience, with £12,000 to £15,000 OTE

About The Company

Our client is a rapidly expanding UK technology company headquartered in Birmingham. They have developed a market‑leading platform that allows organisations to manage, monitor, and respond to digital customer conversations through a single, centralised system.

Their solution is trusted by hundreds of established brands across sectors including retail, leisure, financial services, and the public sector, with strong adoption across UK government and public bodies. The business boasts exceptional customer retention thanks to its focus on delivering measurable impact and building long‑term partnerships.

The culture is fast‑moving yet supportive, combining ambition with collaboration. It is a people‑centric environment where success is shared, learning is encouraged, and customers genuinely come first.

The Opportunity

The Business Development Representative will sit at the heart of new business growth. This role is focused on engaging potential customers, starting meaningful conversations, qualifying early‑stage opportunities, and supplying high‑quality leads to the wider sales team.

You’ll be working in a performance‑driven but encouraging sales environment, with clear targets, ongoing coaching, and strong progression pathways.

Key Responsibilities

• Identify and generate new sales opportunities for the business
• Reach out to target accounts using phone, email, and multi‑channel outreach
• Act as the initial point of contact and brand representative for prospective customers
• Consistently achieve and surpass weekly activity targets and performance metrics
• Understand prospect challenges and capture high‑level commercial insights
• Collaborate closely with Marketing and Sales teams to develop a strong pipeline

About You

This role would be well suited to someone who:

• Has twelve to eighteen months of experience in a commercially focused role
• Has demonstrated success against sales targets or performance KPIs
• Is comfortable speaking with senior decision‑makers as well as operational contacts
• Can identify business needs and effectively articulate clear value propositions
• Is well organised, detail orientated, and manages their workload effectively
• Brings energy, ambition, and a results‑focused mindset to their work
• Is degree educated or can demonstrate equivalent commercial experience

Why Join?

• Be part of an inclusive, supportive sales team that values collaboration and individuality
• Competitive base salary with strong earning potential through commission
• Twenty‑five days annual leave plus flexible working options
• Structured onboarding, ongoing training, and defined career progression routes
• Modern city‑centre Birmingham office with hybrid working available
• A culture driven by curiosity, accountability, and genuine care for people

Interested in Applying? If you enjoy target‑focused roles, thrive on opening new conversations, and want to build your sales career within a scaling technology business, this is an opportunity worth exploring.