Business Development Representative

Gen25; Greater London; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

Flexible hybrid model

Dedicated training budget

Job summary

Gen25 is actively seeking a Business Development Representative to fuel growth in our UK business. You’ll identify prospective clients, open conversations, and develop opportunities across our consulting, Salesforce, AI, data and technology services.

You’ll work hybrid, with at least two in-office days (Tuesdays and Thursdays), collaborating with consultants, marketing, and partners to drive qualified opportunities and learn what resonates in the UK market.

Qualifications

• 1–2 years in B2B prospecting, sales development or business development.
• Strong written and verbal communication skills.
• Curious about how organisations work and how Gen25 could help.

Responsibilities

• Account research and targeting to identify prospective UK clients and stakeholders.
• Outbound prospecting through phone, email, LinkedIn, events, and partner introductions.
• Qualification of prospects: understand challenges, priorities, timing and project scope; plan next steps.
• Meeting development: arrange qualified discovery meetings and ensure smooth handover.
• Campaign and event follow-up: engage prospects from campaigns, webinars, events and inbound enquiries.
• Partner collaboration with Salesforce and DevRev to identify accounts and approaches.
• Pipeline management: maintain CRM records and provide visibility of activity and opportunities.
• Share market feedback to sharpen propositions and target-account strategy.

Skills

Prospecting

Communication

Relationship-building

Commercial awareness

Organizational skills

Tech awareness

Tools

Salesforce

CRM

AI

Automation

Job description

Gen25 is seeking a Business Development Representative to support the continued growth of our UK business.

Reporting to the Commercial Director UK, you will identify prospective clients, open new conversations and develop qualified opportunities across our business consulting, Salesforce, AI, data and technology services. You’ll research organisations and their challenges, engage decision-makers through thoughtful outreach, and help turn early interest into meaningful sales conversations.

This role combines proactive prospecting with curiosity and commercial judgement. You’ll work closely with our consultants, marketing team, and technology partners to follow up on campaigns, events, referrals, and inbound enquiries. You’ll also help us learn what resonates in the UK market and improve how we generate new business.

We’re looking for someone with one to two years of relevant experience who enjoys building relationships, is comfortable picking up the phone and wants to develop a career in complex B2B sales. This is a hybrid role with a minimum of two days a week in the office, on Tuesdays and Thursdays.

At Gen25, we try to move fast, think big, and have fun while we’re at it!

Key Responsibilities

• Account research and targeting: Identify prospective UK clients, relevant stakeholders, business priorities and opportunities where Gen25 can add value.
• Outbound prospecting: Create and deliver personalised outreach through phone, email, LinkedIn, events, and partner introductions.
• Opportunity qualification: Understand a prospect’s challenges, priorities, stakeholders, timing and potential project scope, then agree appropriate next steps.
• Meeting development: Arrange and prepare qualified discovery meetings for the Commercial Director UK and relevant consulting specialists, ensuring a clear handover and effective follow‑up.
• Campaign and event follow‑up: Engage prospects from marketing campaigns, webinars, events, partner activity, and inbound enquiries.
• Partner collaboration: Work with colleagues and partners, including Salesforce and DevRev, to identify accounts and develop relevant approaches to market.
• Pipeline management: Maintain accurate CRM records and provide clear visibility of activity, qualified opportunities and pipeline progression.
• Market insight: Share feedback from prospects to help sharpen our propositions, campaigns and target‑account strategy.

Qualifications

• Experience: One to two years in B2B prospecting, sales development or business development, ideally within technology, SaaS, consulting or professional services.
• Communication skills: The ability to write clear, relevant messages and speak confidently with business and technology stakeholders.
• Commercial curiosity: An interest in understanding how organisations work, what challenges they face and where Gen25 could make a difference.
• Proactive approach: The confidence to initiate conversations, follow up consistently and take ownership of your work.
• Good judgement: The ability to recognise a promising opportunity, ask useful questions and qualify it without forcing a fit.
• Organisation and resilience: Comfortable managing multiple accounts and conversations while maintaining accurate records and momentum.
• Technology awareness (nice to have): Familiarity with Salesforce, CRM, AI, automation or digital transformation would be beneficial, but is not essential.

You’ll join a collaborative UK team, work directly with the Commercial Director UK and have access to colleagues and expertise across Gen25. We offer a flexible hybrid model and the opportunity to develop your skills in complex sales. As our UK business grows, you’ll have the chance to shape how we develop new relationships and progress your career.

At Gen25, we help organisations grow through smart strategy, digital transformation, and practical delivery. We do business differently-personal, down-to‑earth, and focused on quality. As a fast‑growing company in the Netherlands and the UK, we offer an environment where personal growth is backed by a dedicated training budget, flexible working is genuinely supported, and team spirit is celebrated. Whether working from our beautiful Larenberg Estate or our central London office, you’ll join a collaborative team passionate about driving measurable impact and building lasting relationships.