Business Development Manager

Key Selection Recruitment Limited; Coventry; Remote; GBP 45,000 - 65,000; Full time

Job summary

Adhesive manufacturer is seeking a Business Development Manager to lead the end-of-line packaging business across the UK. This remote role requires developing a structured BD plan, targeting manufacturers and production sites, and building a strong national sales pipeline while collaborating with engineering, production, and procurement teams.

You will visit sites or coordinate samples and trials, negotiate terms, and convert opportunities from prospecting to order, maintaining CRM discipline

Qualifications

• Experience selling to food, beverage or FMCG manufacturing operations.
• Proven track record in B2B technical sales.
• Ability to manage complex sales with multiple stakeholders.
• Experience taking opportunities from prospecting through conversion.

Responsibilities

• Lead the development of the company’s end-of-line packaging business.
• Develop and execute a structured business development plan for the market.
• Identify and prioritise major target manufacturers and production sites.
• Proactively generate and qualify new business opportunities.
• Build and maintain a strong national sales pipeline.
• Develop relationships with engineering, production, packaging, technical and procurement teams.
• Visit manufacturing sites to understand packaging processes, equipment and existing adhesive applications.
• Identify opportunities to replace incumbent adhesive products with the hotmelt solutions.
• Understand the technical and commercial reasons behind customers' existing product choices.
• Work with technical team to select and recommend appropriate products.
• Develop compelling technical and commercial proposals.
• Coordinate product samples, line evaluations and production trials.
• Take ownership of opportunities from initial prospecting through trial, quotation, negotiation and commercial conversion.
• Negotiate pricing and commercial terms within agreed authority levels.
• Build strong, long-term customer relationships following conversion.
• Develop individual production-line wins into wider site and multi-site opportunities.
• Build relationships with relevant packaging machinery and hotmelt application-equipment businesses where these can support market development.
• Maintain accurate CRM records and a disciplined approach to opportunity management.
• Produce accurate forecasts and clearly report on pipeline, trials, risks and commercial progress.
• Develop market intelligence covering competitor products, pricing, equipment and customer requirements.
• Maintain a strong focus on profitable, sustainable growth and margin discipline.
• Represent the company professionally at exhibitions, industry events and customer meetings.

Skills

Hotmelt adhesives

B2B technical sales

Packaging industry knowledge

Manufacturing sales experience

Food/beverage/FMCG sector experience

Tools

Packaging machinery

Sales CRM

Job description

Position: Business Development Manager

Location: Homebased covering UK

Salary: £Neg

The Company: Adhesive manufacturer

The Role:

• Lead the development of the company’s end-of-line packaging business.
• Develop and execute a structured business development plan for the market.
• Identify and prioritise major target manufacturers and individual production sites.
• Proactively generate and qualify new business opportunities.
• Build and maintain a strong national sales pipeline.
• Develop relationships with engineering, production, packaging, technical and procurement teams.
• Visit manufacturing sites to understand packaging processes, equipment and existing adhesive applications.
• Identify opportunities to replace incumbent adhesive products with the hotmelt solutions.
• Understand the technical and commercial reasons behind customers' existing product choices.
• Work with technical team to select and recommend appropriate products.
• Develop compelling technical and commercial proposals.
• Coordinate product samples, line evaluations and production trials.
• Take ownership of opportunities from initial prospecting through trial, quotation, negotiation and commercial conversion.
• Negotiate pricing and commercial terms within agreed authority levels.
• Build strong, long-term customer relationships following conversion.
• Develop individual production-line wins into wider site and multi-site opportunities.
• Build relationships with relevant packaging machinery and hotmelt application-equipment businesses where these can support market development.
• Maintain accurate CRM records and a disciplined approach to opportunity management.
• Produce accurate forecasts and clearly report on pipeline, trials, risks and commercial progress.
• Develop market intelligence covering competitor products, pricing, equipment and customer requirements.
• Maintain a strong focus on profitable, sustainable growth and margin discipline.
• Represent the company professionally at exhibitions, industry events and customer meetings.

Requirements:

• Direct experience of hotmelt adhesives or the adhesive industry would be highly advantageous, but is not essential others areas of interest would be: Packaging machinery, Packaging materials, Corrugated packaging, Cartons and board packaging, Industrial adhesives and sealants, Industrial chemicals and consumables, Production-line equipment, Coding, marking and labelling systems
• Experience of selling directly into food, beverage or FMCG manufacturing operations
• Looking for someone with established experience in B2B technical sales or business development within manufacturing.
• A strong track record of developing and winning new business.
• Experience selling technical products, equipment, materials or consumables to manufacturing businesses.
• Confidence working in manufacturing and production environments.
• The ability to understand production processes and identify commercially valuable technical opportunities.
• Experience managing complex sales opportunities involving multiple customer stakeholders.
• Experience taking opportunities from initial prospecting through evaluation, trial, negotiation and conversion.
• Strong commercial negotiation and account-development skills.
• A disciplined approach to pipeline and opportunity management