Business Development Executive (Sport & Fitness)

Jobs in Fitness; Greater London; On-site; GBP 28,000 - 30,000; Full time

Job summary

A leading fitness recruitment agency is looking for a Business Development Executive in London. This role offers the chance to break into FMCG sales while building relationships within the fitness community. The ideal candidate is highly motivated, organized, and confident in engaging with gym owners. This full-time position provides competitive salary of £28k-£30k, flexible working hours, and perks like complimentary access to fitness facilities. If you're passionate about health and wellness, apply now.

Benefits

Complimentary access to fitness facilities

Adventure incentives

Remote-working allowance

Team experiences

Qualifications

• No prior FMCG experience required.
• Comfortable pitching and presenting to gym owners.
• Eager to learn and build a career in sales or FMCG.

Responsibilities

• Open and activate top independent gyms across London.
• Build relationships with gym owners and the fitness community.
• Promote sport-focused product ranges and execute promotional initiatives.

Skills

Highly motivated

Confident communicator

Strong interest in fitness

Organised and adaptable

Time management

Education

Graduate-level or post-graduate

Job description

A fast-growing, mission-driven FMCG brand within the health, fitness, and wellness space is hiring a Business Development Executive to help accelerate its presence across the UK fitness landscape. This is a highly visible, field-based role suited to someone who thrives in active environments and is passionate about building community-led brands.

The position offers a unique opportunity to break into FMCG sales while working at the heart of the gym, climbing and fitness ecosystem.

The Basics:

● Salary: £28k-£30k

● Level: Graduate/entry-level opportunity!

● Working Hours: Full-time

● Location: London, with travel around the capital as part of role

● Reporting to: Head of Wholesale

● Perks: Complimentary access to fitness facilities, adventure incentives, remote-working allowance, and team experiences

The Role...

1. Gym + Fitness Account Activation

• Open and activate top independent gyms across London and the UK

• Convert gym owners into long-term wholesale customers

• Ensure strong distribution and availability across fitness locations

• Drive visibility and engagement through in-gym activations and sampling

2. Relationship + Community Building

• Build strong, authentic relationships with gym owners, personal trainers, and the wider fitness community

• Identify and deliver creative sampling and brand-building opportunities

• Act as a brand ambassador within gyms, climbing centres, and fitness events

3. Commercial + Brand Execution

• Promote and support the listing of sport-focused product ranges and new SKUs

• Execute promotional initiatives in partnership with wholesalers

• Support creative branding opportunities within fitness environments

• Develop foundational account management and commercial skills

The Person...

• Graduate-level or post-graduate candidate; no prior FMCG experience required

• Highly motivated individual with a strong interest in fitness, sport, or climbing

• Confident communicator, comfortable pitching and presenting to gym owners

• Enjoys being out in the field and thrives in a fast-paced, hands‑on role

• Organised and adaptable, with strong time management and route‑planning skills

• Naturally personable and comfortable engaging communities at events and weekends

• Passionate about health, wellness, and sustainability

• Curious, eager to learn, and motivated to build a long‑term career in sales or FMCG

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.