Braze Technical Lead – CRM & MarTech

Postcode Lottery Group; City of Edinburgh; On-site; GBP 51,000 - 65,000; Full time

Job summary

Postcode Lottery Group is seeking a Braze Technical Lead to strengthen CRM and Marketing Technology capabilities. You’ll own the Braze platform, mentor developers and design scalable, data-driven customer engagement across email and future channels.

You’ll lead technical discovery, own integrations with Salesforce Data 360 and other data sources, and implement events, attributes and data schemas to support personalised journeys. This role combines leadership with hands-on Braze expertise.

Qualifications

• 5+ years of experience in marketing technology or CRM engineering.
• 3+ years hands-on Braze experience; Braze certification is a plus.
• Strong skills in Liquid, Connected Content, personalisation and responsive email with HTML/CSS.
• Knowledge of REST APIs, JSON, webhooks and data structures.
• Experience with Braze SDKs, inbound personalisation and push notifications.

Responsibilities

• Lead technical discovery sessions translating marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem (Salesforce Data 360, mobile SDKs, REST APIs, webhooks, real-time event streaming).
• Design and implement event tracking, custom attributes and data schemas.
• Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, set engineering standards and QA processes, address technical debt.
• Optimise platform performance and email deliverability while acting as the Braze escalation point.

Skills

Braze platform

CRM engineering

Liquid personalization

Email HTML/CSS

REST APIs

SQL data models

SDK integrations

Salesforce Data360

JavaScript

BigQuery

Snowflake

Mentoring developers

Tools

Braze

Salesforce Data360

Snowflake

BigQuery

REST APIs

Job description

As a Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery. You’ll take technical ownership of the Braze platform, mentor developers and designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.

Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology? Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions. Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.

What you’ll do:

• Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real‑time event streaming.
• Design and implement event tracking, custom attributes and data schemas.
• Develop personalised, multi‑channel customer journeys using Liquid, Connected Content and API‑triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign‑testing processes, and address technical debt.
• Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze‑related topics.

You’d describe yourself as follows:

• 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
• 3+ years of hands‑on experience with Braze; Braze certification is a plus.
• Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
• Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
• Experience with Braze SDK implementations, inbound personalisation and push notifications.
• Experience with Salesforce Data 360 or another Customer Data Platform, JavaScript, Snowflake or BigQuery, as well as leading or mentoring developers and setting technical standards and best practices.

Salary: A monthly salary indication between €5.500 and €7.000, based on a 40-hour working week.

Join us

We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation. Employee solidarity is important to us, too. Each of us has a part to play in that – we are the organisation, after all. We strive to make everyone feel at home. That means keeping an open mind and paying attention to each other’s welfare.

Can you see yourself as part of the team?

The Postcode Lottery is a marketing‑driven international non‑profit organisation. We operate lotteries to raise funds for a fairer, greener and healthier world. Our players win with their neighbours and generate money for charities together – it’s a win‑win!

Since the start of the Lotteries in 1989, we have raised over €15.5 billion for thousands of good causes. Together with our players and 1,500 fellow team members in Great Britain, the Netherlands, Sweden, Germany and Norway, you'll be helping to create a better world every day. This is what we call: The Power of Postcodes.