Senior Braze Technical Lead

Postcode Lottery UK; City of Edinburgh; On-site; GBP 70,000 - 95,000; Full time

Job summary

Postcode Lottery Group is seeking a Senior Braze Technical Lead to own the Braze platform and design data-driven customer journeys across email and multi-channel channels. You will collaborate with marketing, product, data and engineering to deliver personalised experiences for multiple countries.

Requirements include 5+ years in marketing technology or CRM engineering and 3+ years with Braze. Strong HTML/CSS, REST APIs and data modeling skills are essential, with a focus on reliability and

Qualifications

• Proven experience in marketing technology and CRM engineering.
• Strong Braze experience; Braze certification is a plus.
• Deep knowledge of Liquid and responsive email HTML/CSS.

Responsibilities

• Lead technical discovery sessions and translate marketing requirements into technical specs.
• Own Braze integration with data ecosystem including REST APIs and webhooks.
• Design event tracking and data schemas; develop multi-channel journeys using Liquid and API triggers.
• Coach teams, conduct code reviews, set engineering standards and QA processes.
• Optimize platform performance, email deliverability and campaign quality; act as Braze escalation point.

Skills

Braze

CRM engineering

Liquid

REST APIs

Push notifications

Education

Bachelor's degree in CS/Engineering

Tools

Braze

Salesforce Data 360

Mobile SDKs

REST APIs

Job description

As a Senior Braze Technical Lead, you’ll play a key role in strengthening the CRM and Marketing Technology capabilities for the Postcode Lottery. You’ll take technical ownership of the Braze platform, designing scalable and data-driven customer engagement solutions across email and, over time, push, in-app, SMS, web and Content Cards.

Are you an experienced Braze specialist with a strong background in CRM engineering and marketing technology? Join our team and help us build personalised, reliable and compliant customer journeys across multiple countries and propositions. Your work will directly support our marketing, product, data and engineering teams and every day at work, you’ll be doing your part for all the charities we support.

What You’ll Do

• Lead technical discovery sessions, scope complex use cases and translate marketing requirements into robust technical specifications.
• Own the integration between Braze and the wider data ecosystem, including Salesforce Data 360, mobile SDKs, REST APIs, webhooks and real-time event streaming.
• Design and implement event tracking, custom attributes and data schemas. Develop personalised, multi-channel customer journeys using Liquid, Connected Content and API-triggered campaigns.
• Coach implementation teams, conduct code and architecture reviews, establish engineering standards and robust QA and campaign-testing processes, and address technical debt.
• Optimise platform performance, campaign quality and email deliverability, while acting as the technical escalation point for Braze-related topics.
• 5+ years of experience in marketing technology, CRM engineering or a comparable technical CRM role.
• 3+ years of hands-on experience with Braze; Braze certification is a plus.
• Strong expertise in Liquid, Connected Content, personalisation and responsive email development using HTML and CSS.
• Solid knowledge of REST APIs, JSON, webhooks, SQL and customer data structures.
• Experience with Braze SDK implementations, inbound personalisation and push notifications.

We believe an inclusive organisation is the ideal breeding ground for creativity, collaboration and innovation. Employee solidarity is important to us, too. Each of us has a part to play in that – we are the organisation, after all. We strive to make everyone feel at home. That means keeping an open mind and paying attention to each other’s welfare.

About The Postcode Lottery Group

A marketing-driven charity organisation

The Postcode Lottery Group is a marketing-driven international non-profit organisation. We operate lotteries to raise funds for a fairer, greener and healthier world. Our players win with their neighbours and generate money for charities together – it’s a win-win!

Our purpose: a better world, for everyone

Since our start in 1989, we have raised over €14.5 billion for thousands of charities. Together with our players and 1,500 fellow team members in the Netherlands, Sweden, Great Britain, Germany and Norway, you'll be helping to create a better world every day.

Inclusion and equal opportunities

People are at the heart of what we do. Whether it’s our team, our players, or the thousands of good causes supported, our aim is to play our part in creating a fairer, more equal world. We are open to ideas and are committed to creating a culture that is inclusive, representative and celebrates diversity in everyone. But we are not perfect. We will always strive to do better – that’s just who we are.