Brand Manager - FMCG (Remote)

Placements24; Birmingham; A distancia; GBP 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work stipend

Flexible hours

Professional development resources

Collaborative remote team culture

Descripción de la vacante

Placements24 is seeking an innovative Brand Manager to lead brand initiatives within the FMCG sector. This fully remote role offers the flexibility to work from anywhere while driving growth and market presence for the client’s portfolio.

You will develop and execute comprehensive brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with remote teams across disciplines.

Formación

• Proven experience as a Brand Manager or similar marketing role.
• Experience developing and executing brand strategies and campaigns.
• Strong understanding of marketing principles and digital channels.
• Analytical and presentation skills, with ability to influence stakeholders.

Responsabilidades

• Develop and implement integrated marketing plans to build brand awareness and loyalty.
• Conduct market research and consumer insights analysis to identify trends and opportunities.
• Manage brand budgets, advertising campaigns, and promotions across digital and traditional media.
• Collaborate with cross-functional teams to ensure brand consistency and execution.
• Monitor brand performance metrics and suggest optimisations.
• Lead development of new product launches and packaging from a brand perspective.

Conocimientos

Brand management

Strategic thinking

Digital marketing

Stakeholder influence

Educación

Bachelor's degree in Marketing or related field

Herramientas

Market research tools

Marketing analytics platforms

Descripción del empleo

About the Role

Our client is seeking an innovative and strategic Brand Manager to spearhead brand initiatives within the FMCG sector. This is a fully remote position, offering the flexibility to work from anywhere while driving brand growth and market presence for our client's portfolio. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a passion for building impactful brands that resonate with consumers, working autonomously and collaboratively with remote teams across various disciplines.

Key Responsibilities

• Develop and implement integrated marketing plans to build brand awareness, market share, and customer loyalty.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and potential threats.
• Manage brand budgets, advertising campaigns, and promotional activities across digital and traditional media.
• Collaborate with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and effective execution.
• Monitor brand performance metrics, analyze results, and provide recommendations for optimization.
• Lead the development of new product launches and packaging innovations from a brand perspective.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and executing successful brand strategies and campaigns.
• Strong understanding of marketing principles, consumer behavior, and digital marketing channels.
• Excellent analytical, communication, and presentation skills, with the ability to influence stakeholders.
• Proficiency in market research tools and marketing analytics platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience and a remote work stipend.
• Opportunity to shape and lead brands for a growing FMCG company.
• Flexible working hours and the freedom to manage your own schedule.
• Access to online learning resources and professional development opportunities.
• Contribution to a positive and collaborative remote team culture.