Brand Manager

COREcruitment Ltd; City Of London; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Competitive salary £55,000-£65,000

Autonomy to influence brand direction

Exposure to international teams

Entrepreneurial environment

Job summary

COREcruitment Ltd is seeking a dynamic Brand Manager for a premium FMCG portfolio in the UK. You will shape and deliver brand strategy, focusing on communications, growth and new product development, translating insights into compelling campaigns.

You will own budgets, drive cross-functional initiatives, and collaborate with sales and marketing teams to deliver measurable results in a fast-paced, entrepreneurial environment.

Qualifications

• Proven brand management within a branded FMCG environment.
• Strong experience in brand communications and NPD/innovation.
• Understanding of the UK grocery retail and FMCG landscape.
• Commercial, numbers-driven mindset with ability to translate insights into action.

Responsibilities

• Develop and execute ambitious brand and marketing plans to drive growth, market share and brand awareness.
• Lead brand communications campaigns across multiple channels with agencies and stakeholders.
• Drive NPD and innovation projects from concept to launch.
• Identify new category opportunities and emerging consumer trends.
• Analyse market performance and competitor activity to inform strategy.
• Collaborate with commercial and sales teams to support retailer relationships.
• Manage marketing budgets and ensure strong commercial returns.

Skills

Brand management

FMCG

Brand communications

NPD / Innovation

UK grocery retail

Commercial mindset

Stakeholder management

Job description

We are recruiting for an exciting Brand Manager opportunity with a well established, premium FMCG business that has experienced impressive growth and has ambitious plans for the future. With a strong portfolio of much-loved consumer products, alongside exciting opportunities for new product innovation and category expansion, this is a fantastic time to join the business.

We are looking for a dynamic, commercially minded and highly energetic Brand Manager who is passionate about building brands, driving innovation and making things happen. This is not a role for someone who simply wants to maintain an existing brand. We need someone who can challenge the status quo, bring fresh ideas, develop compelling marketing strategies and turn opportunities into commercial success. You will join a closeknit, supportive team where you will have genuine autonomy, ownership and the opportunity to make a real impact.

The Role

Reporting to the Marketing Director, you will play a key role in shaping and delivering the brand strategy, working across the full marketing mix with a particular focus on brand communications, commercial growth and new product development (NPD).

You will be responsible for translating consumer insights into exciting brand initiatives, developing innovative campaigns and helping drive the continued growth of an already successful portfolio.

Key Responsibilities:

• Develop and execute ambitious brand and marketing plans to drive growth, market share and brand awareness
• Lead exciting brand communications campaigns across multiple channels, working with external agencies and internal stakeholders
• Drive NPD and innovation projects from initial concept through to successful launch
• Identify new category opportunities, emerging consumer trends and commercial growth potential
• Analyse market performance, consumer insights and competitor activity to inform strategic decisions
• Work closely with commercial and sales teams to develop compelling customer presentations and support key retailer relationships
• Support the development and launch of new products and brand extension
• Manage marketing budgets effectively, ensuring strong commercial returns

Experience:

We are looking for a high-energy, ambitious and commercially sharp brand professional who combines creativity with strong analytical skills.

• Proven brand management experience within a branded FMCG environment
• Strong experience in brand communications and NPD/innovation in FMCG, QSR or Restaurants
• Understanding of UK grocery retail and the wider FMCG landscape
• A commercial, numbers driven mindset with the ability to translate insights into action
• Experience developing and delivering marketing plans with measurable resultsStrong communication and influencing skills, with the confidence to challenge and engage stakeholders at all levels
• A resilient, adaptable personality who thrives in a fast-moving, entrepreneurial environment
• A genuine passion for food, consumer behaviour and building successful brands
• The ability to take ownership, work independently and deliver results without constant direction

What's on Offer:

• Competitive salary of £55,000-£65,000, with flexibility for an exceptional candidate
• The opportunity to work with an established premium FMCG portfolio
• Genuine autonomy to influence brand direction and deliver exciting projects
• Exposure to international teams and innovative product development
• A supportive, entrepreneurial environment where ideas are encouraged and results are recognised
• Excellent opportunities for pro