Remote FMCG Brand Leader - Growth, Launch & Strategy

Placements24; Birmingham; Remote; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Remote work stipend

Flexible hours

Professional development resources

Collaborative remote team culture

Job summary

Placements24 is seeking an innovative Brand Manager to lead brand initiatives within the FMCG sector. This fully remote role offers the flexibility to work from anywhere while driving growth and market presence for the client’s portfolio.

You will develop and execute comprehensive brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with remote teams across disciplines.

Qualifications

• Proven experience as a Brand Manager or similar marketing role.
• Experience developing and executing brand strategies and campaigns.
• Strong understanding of marketing principles and digital channels.
• Analytical and presentation skills, with ability to influence stakeholders.

Responsibilities

• Develop and implement integrated marketing plans to build brand awareness and loyalty.
• Conduct market research and consumer insights analysis to identify trends and opportunities.
• Manage brand budgets, advertising campaigns, and promotions across digital and traditional media.
• Collaborate with cross-functional teams to ensure brand consistency and execution.
• Monitor brand performance metrics and suggest optimisations.
• Lead development of new product launches and packaging from a brand perspective.

Skills

Brand management

Strategic thinking

Digital marketing

Stakeholder influence

Education

Bachelor's degree in Marketing or related field

Tools

Market research tools

Marketing analytics platforms

Job description

Placements24 is seeking an innovative Brand Manager to lead brand initiatives within the FMCG sector. This fully remote role offers the flexibility to work from anywhere while driving growth and market presence for the client’s portfolio.

You will develop and execute comprehensive brand strategies, manage campaigns, and ensure consistent messaging across channels, collaborating with remote teams across disciplines.