Senior Brand Manager

Michael Page (UK); Manchester; Híbrido; GBP 60.000 - 81.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private healthcare

Pension

Flexible working

Descripción de la vacante

Michael Page in Manchester is seeking a Senior Brand Manager for a market-leading FMCG brand. You will drive brand strategy, support innovations and drive consumer engagement across multiple touchpoints.

The role requires strong commercial acumen, stakeholder management and excellent project execution, with responsibility for campaigns, partnerships and a growing product pipeline. Hybrid work model with optional remote days.

Formación

• Experience in FMCG brand management is required.
• Strong commercial awareness and analytical skills.
• Excellent project management and multi-priority handling.
• Experience delivering innovation and new product development.
• Strong stakeholder management and cross-functional collaboration.
• Passion for consumer insights and brand building.

Responsabilidades

• Develop and implement annual brand campaigns with clear KPIs.
• Guard brand quality across consumer touchpoints.
• Lead innovation projects and contribute to multi-year pipeline.
• Support new product launches and manage brand partnerships.
• Monitor brand performance and recommend growth opportunities.
• Assist forecasting and budget planning activities.
• Collaborate with R&D, packaging, commercial and external partners.
• Support customer-facing teams with launch plans and rationale.
• Manage multiple projects while ensuring high execution standards.

Conocimientos

Brand management

Commercial awareness

Project management

Stakeholder management

Cross-functional collaboration

Consumer insights

Marketing excellence

Descripción del empleo

• Join a market-leading consumer brand in a highly visible role
• Work within a collaborative, supportive environment

About Our Client

Our client is a highly respected FMCG organisation with a strong reputation for product quality, innovation and employee development. The business fosters an inclusive culture where collaboration, creativity and ownership are encouraged, providing employees with the opportunity to make a meaningful impact.

Job Description

As Senior Brand Manager, you will play a key role in delivering brand strategy, supporting innovation projects and driving consumer engagement. Key responsibilities include:

• Acting as a guardian of brand quality across multiple consumer touchpoints.
• Developing and tracking annual marketing campaigns, ensuring delivery against key performance indicators.
• Leading innovation projects and contributing to the development of a multi-year innovation pipeline.
• Supporting new product launches and managing branded partnerships and licensing opportunities.
• Monitoring brand performance and providing recommendations to maximise growth opportunities.
• Supporting forecasting and budget planning activities.
• Partnering with R&D, packaging, commercial and external stakeholders to deliver successful initiatives.
• Supporting customer-facing teams with compelling launch plans and commercial rationale.
• Managing multiple projects simultaneously while maintaining high standards of execution.

The Successful Applicant

The successful candidate is likely to demonstrate:

• Previous Brand Management experience within FMCG or a related consumer goods environment.
• Strong commercial awareness and analytical capability.
• Excellent project management skills and the ability to manage multiple priorities.
• Experience delivering innovation and new product development projects.
• Strong stakeholder management and cross-functional collaboration skills.
• Passion for consumer insight, brand building and marketing excellence.

What's on Offer

Competitive salary of £70,000 plus an excellent benefits package.

Generous pension contribution and private healthcare provision.

Flexible working, including up to 2 days remote working per week.