Senior Brand Manager

Michael Page Marketing; Lancashire; Presencial; GBP 63.000 - 77.000; Tempo integral

Benefícios oferecidos por esta vaga

Flexible working

Remote work up to 2 days per week

Resumo da vaga

Michael Page Marketing is seeking an experienced Senior Brand Manager to support a well-established FMCG consumer brand. The role blends innovation, campaign delivery, commercial analysis and cross-functional project management to drive growth and market performance.

You will lead brand strategy, support new product launches and partnerships, monitor performance and provide insights to maximise opportunities, while collaborating with R&D, packaging, commercial and customer teams.

Qualificações

• Brand management experience within FMCG or related consumer goods.
• Strong commercial awareness and analytical capability.
• Excellent project management and ability to handle multiple priorities.
• Experience delivering innovation and new product development projects.

Responsabilidades

• Acting as a guardian of brand quality across multiple consumer touchpoints.
• Developing and tracking annual marketing campaigns, ensuring delivery against KPIs.
• Leading innovation projects and contributing to a multi-year innovation pipeline.
• Supporting new product launches and managing branded partnerships and licensing opportunities.
• Monitoring brand performance and providing recommendations to maximise growth opportunities.
• Supporting forecasting and budget planning activities.
• Partnering with R&D, packaging, commercial and external stakeholders to deliver successful initiatives.
• Supporting customer-facing teams with compelling launch plans and commercial rationale.
• Managing multiple projects simultaneously while maintaining high standards of execution.

Conhecimentos

Brand management

Commercial awareness

Analytical capability

Project management

Cross-functional collaboration

Descrição da vaga

This is an exciting opportunity for an experienced Senior Brand Manager to support a well-established consumer brand. The role combines innovation, campaign delivery, commercial analysis and cross-functional project management to drive brand growth and market performance.

Client Details

Our client is a highly respected FMCG organisation with a strong reputation for product quality, innovation and employee development. The business fosters an inclusive culture where collaboration, creativity and ownership are encouraged, providing employees with the opportunity to make a meaningful impact.

Description

As Senior Brand Manager, you will play a key role in delivering brand strategy, supporting innovation projects and driving consumer engagement.

Key responsibilities include:

• Acting as a guardian of brand quality across multiple consumer touchpoints.
• Developing and tracking annual marketing campaigns, ensuring delivery against key performance indicators.
• Leading innovation projects and contributing to the development of a multi-year innovation pipeline.
• Supporting new product launches and managing branded partnerships and licensing opportunities.
• Monitoring brand performance and providing recommendations to maximise growth opportunities.
• Supporting forecasting and budget planning activities.
• Partnering with R&D, packaging, commercial and external stakeholders to deliver successful initiatives.
• Supporting customer-facing teams with compelling launch plans and commercial rationale.
• Managing multiple projects simultaneously while maintaining high standards of execution.

Profile

The successful candidate is likely to demonstrate:

• Previous Brand Management experience within FMCG or a related consumer goods environment.
• Strong commercial awareness and analytical capability.
• Excellent project management skills and the ability to manage multiple priorities.
• Experience delivering innovation and new product development projects.
• Strong stakeholder management and cross-functional collaboration skills.
• Passion for consumer insight, brand building and marketing excellence.

Job Offer

Competitive salary of £70,000 plus an excellent benefits package.

Generous pension contribution and private healthcare provision.

Flexible working, including up to 2 days remote working per week.

Must be UK Based, no sponsorship