Senior Brand Manager

Michael Page; Manchester; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Private healthcare

Pension scheme

Flexible remote work

Job summary

Michael Page is seeking an experienced Senior Brand Manager to support a leading FMCG brand in the UK. The role focuses on delivering brand strategy, driving innovation, and optimizing campaigns and performance.

You will work cross-functionally with R&D, packaging, and commercial teams, leading multiple projects with strong consumer insights and market analysis. Flexible working includes up to two remote days per week.

Qualifications

• Brand management experience in FMCG or consumer goods.
• Strong commercial awareness and analytical capability.
• Excellent project management skills and ability to manage multiple priorities.
• Experience delivering innovation and new product development projects.
• Strong stakeholder management and cross-functional collaboration skills.
• Passion for consumer insight, brand building and marketing excellence.

Responsibilities

• Act as a guardian of brand quality across multiple consumer touchpoints.
• Develop and track annual marketing campaigns with KPI delivery.
• Lead innovation projects and contribute to a multi-year pipeline.
• Support new product launches and manage branded partnerships and licensing.
• Monitor brand performance and provide growth recommendations.
• Support forecasting and budget planning activities.
• Partner with R&D, packaging, commercial and external stakeholders.
• Support customer-facing teams with compelling launch plans and commercial rationale.
• Manage multiple projects simultaneously with high execution standards.

Skills

Brand management

Commercial analytics

Project management

Innovation & NPD

Stakeholder management

Consumer insights & marketing

Job description

This is an exciting opportunity for an experienced Senior Brand Manager to support a well-established consumer brand. The role combines innovation, campaign delivery, commercial analysis and cross-functional project management to drive brand growth and market performance.

Our client is a highly respected FMCG organisation with a strong reputation for product quality, innovation and employee development. The business fosters an inclusive culture where collaboration, creativity and ownership are encouraged, providing employees with the opportunity to make a meaningful impact.

Description

As Senior Brand Manager, you will play a key role in delivering brand strategy, supporting innovation projects and driving consumer engagement.

Key responsibilities include:

• Acting as a guardian of brand quality across multiple consumer touchpoints.
• Developing and tracking annual marketing campaigns, ensuring delivery against key performance indicators.
• Leading innovation projects and contributing to the development of a multi-year innovation pipeline.
• Supporting new product launches and managing branded partnerships and licensing opportunities.
• Monitoring brand performance and providing recommendations to maximise growth opportunities.
• Supporting forecasting and budget planning activities.
• Partnering with R&D, packaging, commercial and external stakeholders to deliver successful initiatives.
• Supporting customer-facing teams with compelling launch plans and commercial rationale.
• Managing multiple projects simultaneously while maintaining high standards of execution.

Profile

The successful candidate is likely to demonstrate:

• Previous Brand Management experience within FMCG or a related consumer goods environment.
• Strong commercial awareness and analytical capability.
• Excellent project management skills and the ability to manage multiple priorities.
• Experience delivering innovation and new product development projects.
• Strong stakeholder management and cross-functional collaboration skills.
• Passion for consumer insight, brand building and marketing excellence.

Job Offer

Competitive salary of £70,000 plus an excellent benefits package.

Generous pension contribution and private healthcare provision.

Flexible working, including up to 2 days remote working per week.