Brand Image Manager, EMEA PFS Communications

Ralph Lauren Corporation; Watford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading premium lifestyle brand seeks a Brand Image Manager to drive seasonal brand image communications in Watford. The role involves creating guidelines for consistent brand presentation across channels and collaborating with cross-functional teams. Candidates should have strong retail experience, proficiency in Microsoft Office, and excellent communication skills. This position requires a proactive approach towards supporting sales goals and enhancing customer experiences. If you're passionate about brand elevation, this could be the perfect opportunity.

Qualifications

• Experience with store design, fixture understanding, and visual merchandising.
• Proven retail experience is essential.
• Strong proficiency in Microsoft Office and Excel, familiar with Adobe Suite.

Responsibilities

• Create seasonal brand presentation guidelines and in-store tools.
• Collaborate with multiple teams for brand alignment.
• Provide visual feedback for assortment strategies.

Skills

Understanding of store fixture and store design

Experience in Visual Merchandising

Shop floor retail experience

Microsoft Office proficiency

Knowledge of Adobe Suite

In-depth Knowledge of Excel

Experience in multi-channel environments

Strong communication skills

Ability to visualize scenarios

Job description

Brand Image Manager, EMEA PFS Communications

Ref #: W171509

Department: Creative Services

City: Watford

State/Province: Hertfordshire

Location: United Kingdom

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Brand Image Manager, EMEA PFS Communications

Drive seasonal brand image communications by creating clear in‑store guidelines and tools that ensure consistent presentation across categories, channels, and regions. Act as the key liaison between cross‑functional teams to balance commercial needs with brand elevation.

• Brand Image Communications – In Store Guidelines and Seasonal Tool Creation
• Showroom Set up and partnership with creative teams.
• EMEA PRO Buying Visual Assortment process and support.
• Seasonal Guideline/ Model Store Shoot each Season.
• Partnership on Sale guidance and capacity Guidance.

Key Responsibilities

Develop seasonal planning guides and visual tools for store teams.

Collaborate with Marketing, Buying, Space Planning, and Brand Specialists to align priorities and ensure accuracy.

Distribute and maintain documents via Yoobic/SharePoint; organize team calls and meetings.

Provide visual feedback on assortments to support EMEA strategies and seasonal launches.

Guide buying teams on product distribution and assortment modules.

Lead cross‑channel collaboration to ensure consistent brand presentation across full price, showroom, and PRO environments.

Accountabilities

Act as the "go‑to" for brand image queries across functions.

Ensure flagship presentation strategies are achievable and consistent.

Balance commercial objectives with brand elevation and customer experience.

Experience, Skills & Knowledge

• An understanding of store fixture and store design. Ability to read floorplans and elevations.
• Experience of Visual Merchandising and merchandising and buying experience.
• Shop floor retail experience is essential.
• Microsoft Office with Adobe Suite. In-depth Knowledge of Excel.
• Experience of multi-channel environments.
• Focused; ability to visualize without physical space or product being present.
• Structured and organized, able to work to tight deadlines with numerous opinions and demands.
• Positive and passionate about Ralph Lauren.
• Strong Communicator; influencing/negotiating skills.

Proactive and reactive to requests. Aware of sales goal and sales progress to support sell out.