Brand & Content Copywriter for Education Campaigns

University of Sussex; Brighton; On-site; GBP 32,000 - 42,000; Full time

Job summary

University of Sussex is seeking an in-house Copywriter to develop campaign ideas, headlines and calls to action that support student recruitment and build the University’s reputation. You will write short-form digital copy for paid advertising, social media, email and web, and lead editorial development of prospectuses and other print and long-form writing projects.

Reporting to the Brand Manager, you will translate complex course and research information into clear, engaging copy, adapt the

Qualifications

• You will have a good secondary education or equivalent relevant experience.
• You will bring demonstrable specialist copywriting skills for marketing purposes across multiple channels.
• Experience writing email and CRM copy for different audience segments and stages of the marketing journey, and writing/editing accessible web content.

Responsibilities

• Develop campaign ideas, headlines and calls to action for student recruitment.
• Write short-form digital copy for paid advertising, social media, email and web.
• Lead editorial development of prospectuses and other print and long-form writing projects.
• Write speeches for senior staff such as the Vice-Chancellor.
• Manage your own portfolio, balancing planned projects with new requests.
• Sharpen messaging, advise on written style and proofread copy for accuracy and consistency.

Skills

Copywriting

Marketing copy across channels

CRM copywriting

Editing for accessibility

Education

Secondary education or equivalent experience

Job description

University of Sussex is seeking an in-house Copywriter to develop campaign ideas, headlines and calls to action that support student recruitment and build the University’s reputation. You will write short-form digital copy for paid advertising, social media, email and web, and lead editorial development of prospectuses and other print and long-form writing projects.

Reporting to the Brand Manager, you will translate complex course and research information into clear, engaging copy, adapt the