Brand & Content Copywriter — Flexible, Impactful Campaigns

Brighton and Sussex Medical School; Brighton; On-site; GBP 35,000 - 40,000; Full time

Job summary

The University of Sussex is seeking an in-house Copywriter (Brand and Content) to develop campaign ideas, headlines and calls to action that support student recruitment and enhance the university’s reputation. You will write short-form digital copy for paid ads, social media, email and web, and lead editorial development for prospectuses and other print pieces.

Reporting to the Brand Manager, you will translate complex course and research information into clear, engaging copy while applying the

Qualifications

• Good secondary education or equivalent relevant experience.
• Demonstrable specialist copywriting skills.
• Experience writing marketing copy across out-of-home, digital, email and CRM.

Responsibilities

• Develop campaign ideas, headlines and calls to action for student recruitment and brand reputation.
• Write short-form digital copy for paid advertising, social media, email and web; lead editorial development of prospectuses and other print work.
• Potentially write speeches for senior staff such as the Vice-Chancellor.
• Turn complex course and research information into clear, accurate copy; adapt tone to audience and channel.
• Manage own portfolio, balance planned projects with new requests; proofread for accessibility and consistency; train others on tone of voice.

Job description

The University of Sussex is seeking an in-house Copywriter (Brand and Content) to develop campaign ideas, headlines and calls to action that support student recruitment and enhance the university’s reputation. You will write short-form digital copy for paid ads, social media, email and web, and lead editorial development for prospectuses and other print pieces.

Reporting to the Brand Manager, you will translate complex course and research information into clear, engaging copy while applying the