Global Creative Copywriter for Digital Campaigns

Global University Systems (GUS); Portsmouth; On-site; GBP 42,000 - 54,000; Full time

Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to develop engaging content that resonates with prospective students across organic social, paid media, SEO, and email journeys. You will craft campaigns that align with our brand ethos and leverage technology to accelerate the writing process while preserving human creativity.

You’ll work within an international team to deliver powerful written content for multinational organisations, contributing to campaigns that span across

Qualifications

• 5+ years of creative copywriting across social, PPC, SEO, PR.
• Experience in multinational, cross-functional teams.
• Strong research and content performance analysis skills.
• Knowledge of generative AI, automation, and data analytics.
• Excellent communication and stakeholder collaboration.
• Portfolio demonstrating writing abilities.

Responsibilities

• Develop compelling copy for organic and paid media across channels.
• Use technology and AI tools while preserving a human touch.
• Align content with marketing goals and brand messaging.
• Stay updated on content trends and best practices.
• Coordinate with marketing to maintain a content calendar.
• Ensure content supports DEI in all communications.
• Support brand partnerships with clear, persuasive copy.

Skills

Copywriting

Teamwork

Project management

Research & analytics

Communication

Education

Undergraduate degree or equivalent

Writing qualification

Digital marketing qualification

Tools

Word

PowerPoint

SEMRush/Ahrefs

WordPress

Job description

Global University Systems (GUS) is seeking a Creative Copywriter to develop engaging content that resonates with prospective students across organic social, paid media, SEO, and email journeys. You will craft campaigns that align with our brand ethos and leverage technology to accelerate the writing process while preserving human creativity.

You’ll work within an international team to deliver powerful written content for multinational organisations, contributing to campaigns that span across