Senior Creative Copywriter - Global Education Storytelling

Global University Systems; Greater London; Presencial; GBP 42 000 - 64 000; Tempo integral

Resumo da oferta

Global University Systems invites a Creative Copywriter to shape compelling narratives across organic and paid channels for a multinational student audience. You will craft engaging campaigns, leveraging AI tools and human creativity to drive registrations and brand growth on a global scale.

You will collaborate with diverse teams to ensure consistent tone, voice, and messaging across social, PPC, SEO, email journeys, and marketing materials, while upholding DEI standards and brand guidelines.

Qualificações

• Significant 5+ years experience in creative copywriting across channels (social, PPC, SEO, content marketing, PR).
• 2+ years in a collaborative team environment with cross-functional teams.
• Strong research and analytical skills to gauge audience sentiment and content performance.
• Interest in emerging technologies impacting copywriting, including generative AI, automation, and data analytics.
• Strong project management skills to manage multiple projects and deadlines.
• Excellent communication and interpersonal skills for internal stakeholders and cross-functional teams.
• Experience working with an international team and global brands.
• Portfolio demonstrating writing abilities and creativity for multinational contexts.
• Passion for the educational space and branding alignment with GUS ethos.

Responsabilidades

• Develop compelling copy for organic and paid channels across social, PPC, SEO, print, digital campaigns, and email journeys.
• Leverage technology and AI tools to enhance copy while applying a human touch when needed.
• Align copy with the company’s goals and marketing strategies to deliver the intended message to target audiences.
• Stay updated on content trends and best practices; continually seek to improve quality and impact of copy.
• Coordinate with marketing teams to maintain a content calendar aligned with broader goals.
• Ensure content respects diversity, equity and inclusion (DEI) across outputs.
• Contribute to content audits and提供 insights from metrics and analysis.
• Support relationships with internal brand partners, delivering persuasive copy for collaborations.
• Maintain high quality control to ensure copy adheres to brand guidelines and is error-free.

Conhecimentos

Creative copywriting

Team collaboration

Research & analytics

AI tools awareness

Project management

English writing

Microsoft Office

Formação académica

Undergraduate level or equivalent

Digital marketing qualification

Writing qualification

Ferramentas

WordPress

SEMrush

Ahrefs

Buffer

Hootsuite

PowerPoint

Word

Descrição da oferta de emprego

Global University Systems invites a Creative Copywriter to shape compelling narratives across organic and paid channels for a multinational student audience. You will craft engaging campaigns, leveraging AI tools and human creativity to drive registrations and brand growth on a global scale.

You will collaborate with diverse teams to ensure consistent tone, voice, and messaging across social, PPC, SEO, email journeys, and marketing materials, while upholding DEI standards and brand guidelines.