Education Copywriter — Social, SEO & Campaigns

Global University Systems; Reading; Presencial; GBP 32 000 - 52 000; Tempo integral

Resumo da oferta

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging content across organic and paid channels, including social media, PPC, SEO, and emails. You will leverage AI tools and modern tech to accelerate writing while preserving a human touch and brand voice.

You will collaborate with global marketing teams, ensure DEI-conscious content, and contribute to a robust content portfolio across multiple institutions.

Qualificações

• Significant (5+ years) experience in creative copywriting for multiple channels including social media, PPC, SEO, content marketing and PR.
• 2+ years in a team-oriented environment, with the ability to collaborate on team projects.
• Strong research and analytical skills, including audience sentiment analysis and content performance optimization.
• Exposure to emerging technologies affecting copywriting, including generative AI and data analytics.
• Strong project management and ability to handle multiple projects with timely execution.
• Excellent communication and interpersonal skills for presenting ideas to stakeholders and collaborating with cross-functional teams.
• Experience working with international teams.
• Proven ability to think strategically and creatively to improve content strategy.
• Proficiency in Microsoft Office, especially Word and PowerPoint.
• Fluency in English with excellent writing and editing skills; knowledge of AP style is a plus.
• A portfolio demonstrating writing abilities and creativity.
• Passion for the educational space.
• Experience with SEO, social media advertising and content marketing tools.
• Experience with content management systems like WordPress.

Responsabilidades

• Develop compelling copy for organic and paid channels across social media, PPC, SEO, print and digital campaigns and emails.
• Leverage technology and AI tools to enhance the copywriting process while maintaining a human touch when needed.
• Align copy with company goals and marketing strategies to deliver clear messages to target audiences.
• Stay updated on content trends and best practices to continually improve quality and impact.
• Coordinate with marketing teams to maintain a content calendar aligned with broader goals.
• Ensure content is inclusive and DEI-conscious across all outputs.
• Contribute to content audits and provide actionable recommendations based on metrics.
• Manage relationships with internal brand partners for persuasive copy across collaborations.
• Maintain high quality control to ensure copy meets brand guidelines and is error-free.

Conhecimentos

Copywriting

Teamwork

Research & Analytics

AI Tools

Project management

Communication

International teams

Problem solving

MS Office

English writing

AP Style

Portfolio

Education sector passion

SEO tools

Social media tools

WordPress

Digital marketing

Formação académica

Undergraduate degree or equivalent

Ferramentas

WordPress

SEMRush

Ahrefs

Buffer

Hootsuite

Descrição da oferta de emprego

Global University Systems (GUS) is seeking a Creative Copywriter to craft engaging content across organic and paid channels, including social media, PPC, SEO, and emails. You will leverage AI tools and modern tech to accelerate writing while preserving a human touch and brand voice.

You will collaborate with global marketing teams, ensure DEI-conscious content, and contribute to a robust content portfolio across multiple institutions.