Creative Copywriter: AI-Driven Education Campaigns

Global University Systems (GUS)

Greater London

On-site

GBP 35,000 - 52,000

Full time

2 days ago

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Job summary

Global University Systems (GUS) is seeking a Creative Copywriter to transform ideas into engaging content across organic and paid media. You will craft campaigns for social, PPC, SEO and email journeys, while ensuring consistency in tone and voice across partner institutions.

Ideal candidates bring 5+ years in multi-channel copywriting, strong English writing, and familiarity with AI-assisted workflows. The role involves collaboration with global marketing teams in a dynamic, inclusive

Qualifications

Undergraduate level or equivalent work experience.
Significant (5+ years) experience in creative copywriting across multiple channels.
Fluency in English with excellent writing and editing skills.

Responsibilities

Develop compelling copy for organic and paid media across social, PPC, SEO and email journeys.
Collaborate with marketing teams to align with brand goals and content calendars.
Leverage AI tools while applying human creativity to content workflows.
Track content performance and implement improvements from data insights.
Coordinate with internal partners to ensure consistent tone, style, and voice.
Ensure content respects DEI principles and resonates with international audiences.