Senior Creative Copywriter for Global Education Campaigns

Global University Systems; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

Global University Systems is seeking a Creative Copywriter to craft compelling copy across organic and paid channels, including social media, PPC, SEO, and email journeys. You will leverage AI tools while keeping a human touch and align with marketing goals to deliver impactful messages for a global student audience.

The role requires 5+ years of multi-channel copywriting experience, strong writing/editing skills, and the ability to work with cross-functional teams. A portfolio is essential.

Qualifications

• 5+ years of experience in creative copywriting across multiple channels.
• 2+ years experience in a team environment.
• Strong research and analytical skills to understand audience sentiment, analyse content performance and optimise copy.
• Experience with emerging technologies including generative AI, automation tools and data analytics.
• Strong project management skills with the ability to manage multiple projects.
• Excellent communication and interpersonal skills for stakeholder collaboration.
• Experience working with international teams and cross-functional partners.
• Portfolio of writing demonstrating creativity and range.
• Experience in digital marketing including SEO, social media advertising and content marketing.

Responsibilities

• Develop compelling copy for organic and paid channels across social media, PPC, SEO, print and digital campaigns.
• Use AI tools judiciously to speed up writing while preserving human nuance.
• Align content with marketing strategy to deliver clear, brand-consistent messages.
• Stay updated on content trends and best practices to improve impact.
• Coordinate with marketing teams to maintain an integrated content calendar.
• Ensure DEI considerations are embedded in all content.
• Contribute to content audits and provide data-driven improvement recommendations.
• Manage relationships with internal brand partners to ensure persuasive copy.
• Maintain high QA standards and adhere to brand guidelines.

Skills

Strong writing & editing

Project management

Communication & interpersonal

Team collaboration

Analytical skills

English fluency

Microsoft Word & PowerPoint

Digital marketing knowledge

SEO/content tools familiarity

Education

Undergraduate level or equivalent work experience

Digital marketing qualification

Writing qualification

Tools

WordPress

SEMrush

Ahrefs

Buffer

Hootsuite

Google Analytics

Job description

Global University Systems is seeking a Creative Copywriter to craft compelling copy across organic and paid channels, including social media, PPC, SEO, and email journeys. You will leverage AI tools while keeping a human touch and align with marketing goals to deliver impactful messages for a global student audience.

The role requires 5+ years of multi-channel copywriting experience, strong writing/editing skills, and the ability to work with cross-functional teams. A portfolio is essential.