Creative Copywriter for Global Education Campaigns

Global University Systems (GUS); Reading; Presencial; GBP 40 000 - 64 000; Tempo integral

Resumo da oferta

Global University Systems (GUS) is seeking a Creative Copywriter in Reading to craft engaging copy across organic and paid channels, including social media, SEO, PPC, email journeys, and print campaigns. You will ensure consistent voice and tone aligned with brand standards while delivering results-driven content for prospective students and partner institutions.

Ideal candidates will have 5+ years in creative copywriting, experience with content strategy, and familiarity with tools like

Qualificações

• 5+ years of creative copywriting across social, PPC, SEO, and PR.
• Experience in a team environment and cross-functional projects.
• Strong research, analytics, and data-driven optimization.
• Interest in emerging technologies including AI and data analytics.
• Portfolio demonstrating writing for multinational brands.

Responsabilidades

• Develop compelling copy for organic and paid channels across social, PPC, SEO, print, and email campaigns.
• Use tech and AI to enhance writing while preserving a human touch.
• Align content with company goals and marketing strategies.
• Stay current with content trends and best practices.
• Coordinate content calendar with marketing teams.
• Ensure content respects DEI considerations.
• Contribute to content audits with metrics-based recommendations.
• Support internal brand partners with clear, persuasive copy.

Conhecimentos

Creative copywriting

Content marketing

SEO/SEM knowledge

Team collaboration

English writing

Formação académica

Undergraduate degree or equivalent

Digital marketing qualification

Writing qualification

Ferramentas

Word

PowerPoint

WordPress

SEMrush

Ahrefs

Buffer

Hootsuite

Descrição da oferta de emprego

Global University Systems (GUS) is seeking a Creative Copywriter in Reading to craft engaging copy across organic and paid channels, including social media, SEO, PPC, email journeys, and print campaigns. You will ensure consistent voice and tone aligned with brand standards while delivering results-driven content for prospective students and partner institutions.

Ideal candidates will have 5+ years in creative copywriting, experience with content strategy, and familiarity with tools like