Brand Analytics Lead: ROI & Growth Strategy

Betty; Greater London; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Career development

Collaborative team environment

New modern office space

Job summary

Betty is a fast-growing entertainment company seeking a Brand Marketing Analyst to measure ROI on brand spend and translate data from GA4, Google Search Console, Tableau, and Tracksuit into actionable insights that sharpen Betty's branding decisions. You will own the data and tell the team what it means and what to do next.

You will translate data into clear recommendations, maintain Tableau reports for brand, social, and partnerships, and support leadership with data-backed narratives for

Qualifications

• 2+ years in brand/marketing analytics with hands-on GA4 experience.
• Working knowledge of Google Search Console.
• Hands-on Tableau experience; reports used by others.
• SQL proficiency; write and troubleshoot queries independently.
• Strong data storytelling; translate data into actionable insights.
• Experience with brand health tracking tools (Tracksuit or similar).
• Experience with share-of-search analysis.
• Curious, self-starter in a fast-moving organization.
• Strong communication and collaboration with stakeholders.

Responsibilities

• Build and maintain ROI framework for brand spend and downstream outcomes.
• Pull data from GA4, GSC, Tableau, and Tracksuit for a unified brand view.
• Track brand awareness, share of search, and campaign lift; flag trends.
• Translate GA4/GSC data into actionable recommendations for the team.
• Maintain Tableau reports for brand, social, and partnerships teams.
• Support monthly/quarterly reviews with data-backed narratives.
• Surface shifts in brand health tied to activity or competition.
• Collaborate with media, social, and partnerships teams to drive action.
• Identify new tools or methods to improve brand impact measurements.

Skills

GA4 experience

Data storytelling

SQL scripting

Tableau

Brand analytics

Share of search

Communication

Collaboration

Tools

Tableau

Google Search Console

GA4

Tracksuit

Job description

Betty is a fast-growing entertainment company seeking a Brand Marketing Analyst to measure ROI on brand spend and translate data from GA4, Google Search Console, Tableau, and Tracksuit into actionable insights that sharpen Betty's branding decisions. You will own the data and tell the team what it means and what to do next.

You will translate data into clear recommendations, maintain Tableau reports for brand, social, and partnerships, and support leadership with data-backed narratives for