Web Growth & Performance Marketing Manager

Betty CA; City Of London; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Career development

Fun and collaborative team

Modern office space

Job summary

Betty CA is seeking a Performance Marketing Manager to drive user acquisition on web channels. You will plan, execute, and optimize campaigns, collaborating with design and analytics teams to deliver high‑performing ads and content across major platforms.

The role emphasizes measurement, funnel optimization, and data‑driven decision making, with focus on the North American market. A fast‑paced, collaborative environment is provided.

Qualifications

• 3+ years of hands‑on experience in user acquisition, performance marketing, or paid media across web.
• Experience managing and optimizing campaigns across digital ad platforms (Meta, Google, TikTok, programmatic, affiliate).
• Strong understanding of performance marketing metrics, funnel optimization, testing, and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• Strong analytical mindset with the ability to turn campaign data into insights.

Responsibilities

• Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• Collaborate with internal and external design teams to produce engaging and high‑performing advertising content.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately across web and app journeys.
• Develop expertise in the North American gambling market while collaborating with a diverse team of experts.

Skills

User acquisition

Performance marketing

Paid media

GA4/web analytics

Campaign optimization

Reporting

Communication

Tools

GA4

Tableau/Power BI

AppsFlyer

Adjust

Branch

Firebase

GTM

Job description

Betty CA is seeking a Performance Marketing Manager to drive user acquisition on web channels. You will plan, execute, and optimize campaigns, collaborating with design and analytics teams to deliver high‑performing ads and content across major platforms.

The role emphasizes measurement, funnel optimization, and data‑driven decision making, with focus on the North American market. A fast‑paced, collaborative environment is provided.