Performance Marketing Manager — User Acquisition & Growth

Betty; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Premium Health insurance

Career development opportunities

Fun and collaborative team environment

New modern office space

Job summary

Betty, a dynamic entertainment company operating in online casinos and mobile gaming, is seeking a performance marketing professional to drive user acquisition across web channels from our London offices.

You’ll support the User Acquisition Lead, optimize campaigns on Meta, Google, TikTok and more, analyze funnel performance, and collaborate with design and analytics teams to fuel growth in a fast-paced environment.

Qualifications

• 3+ years hands-on experience in user acquisition or paid media across web.
• Experience managing campaigns across Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
• Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• Strong analytical mindset to turn campaign data into clear insights and actions.
• Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
• Fluency in written and spoken English.
• Ability to adapt quickly and perform well in a fast-paced environment.

Responsibilities

• Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
• Develop expertise in the North American gambling market while collaborating with a diverse team of experts.

Skills

User acquisition

Performance marketing

Campaign optimization

Analytics

English fluency

Cross-functional collaboration

Adaptability

Tools

GA4

AppsFlyer

Adjust

Branch

Firebase

GTM

Job description

Betty, a dynamic entertainment company operating in online casinos and mobile gaming, is seeking a performance marketing professional to drive user acquisition across web channels from our London offices.

You’ll support the User Acquisition Lead, optimize campaigns on Meta, Google, TikTok and more, analyze funnel performance, and collaborate with design and analytics teams to fuel growth in a fast-paced environment.