Brand Analytics & ROI Specialist

Betty CA; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Career development opportunities

Fun collaborative team environment

New modern office space

Job summary

Betty CA is seeking a Brand Marketing Analyst to measure ROI on brand spend and transform data from GA4, Google Search Console, Tableau, and Tracksuit into clear insights that sharpen Betty's brand strategy. You will own the data and tell the team what it means and what to do next.

You will pull data from multiple sources, track brand awareness and search metrics, translate findings into actionable recommendations, and support monthly and quarterly reviews with data-backed narratives.

Qualifications

• 2+ years in brand/marketing analytics with GA4 experience.
• Proficient in Google Search Console and data interpretation.
• Hands-on Tableau or similar BI tool experience.
• Strong SQL ability to write and troubleshoot queries.
• Excellent data storytelling to translate data into action.
• Experience with brand health tracking tools (Tracksuit or similar).
• Familiar with share-of-search and competitive tracking.
• Curious, self-starting mindset and cross-functional collaboration.

Responsibilities

• Build and maintain ROI framework for brand spend.
• Pull and synthesize data from GA4, GSC, Tableau and Tracksuit.
• Track brand awareness, share of search, and campaign lift.
• Translate GA4 and GSC data into actionable recommendations.
• Develop Tableau reporting for brand, social and partnerships.
• Support monthly and quarterly business reviews with data narratives.
• Monitor Tracksuit brand health metrics and shifts.
• Collaborate with media, social and partnerships teams to drive action.
• Identify new tools or methods to strengthen brand measurement.

Skills

GA4 experience

GSC knowledge

Tableau

SQL

Data storytelling

Brand health tools

Share-of-search

Stakeholder collaboration

Tools

Tableau

SQL

GA4

Google Search Console

Job description

Betty CA is seeking a Brand Marketing Analyst to measure ROI on brand spend and transform data from GA4, Google Search Console, Tableau, and Tracksuit into clear insights that sharpen Betty's brand strategy. You will own the data and tell the team what it means and what to do next.

You will pull data from multiple sources, track brand awareness and search metrics, translate findings into actionable recommendations, and support monthly and quarterly reviews with data-backed narratives.